I just completed reading Freakonomics. It’s been a while since I couldn’t put down a business book. I purchased this book on Saturday night and started reading it on Sunday. I finished it a few minutes ago. I admit that it even took up some of my mornings, making me late for work. At the core of this book is the unique perspective that Steven D. Levitt takes when he analyzes situations. What I lack
This may not be an accurate comparison, but I was thinking about web-based marketing today and came up with a thought. I’ve often spoken about weaknesses with websites that are simply ‘yard signs’. I’m reading Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers and it speaks to the same issue. I found I’m as guilty as the next guy – having built quite a few sites that didn’t allow much interaction.