Building a Storybrand: The 7 Prospect Desires Your Business Depends On

Aproximately a month ago, I got to participate in a marketing ideation meeting for a client. It was fantastic, working with a consultancy known for developing roadmaps for high tech companies. As the roadmaps were developed, I was impressed with the unique and differentiated paths the team came up with. However, I was also a determined to keep the team focused on the target market. Innovation is a critical strategy in many industries today, but

Your Competitors Are Working On The IoT Strategy That Will Bury You

The number of Internet-connected devices in my home and office continues to grow every single month. All of the items we have right now have a fairly obvious purpose – like light controls, voice commands, and programmable thermostats. However, the continued miniaturization of technology and their connectedness is bringing around a business disruption as we’ve never seen before. Recently, I was sent a copy of Internet of Things: Digitize or Die: Transform your organization. Embrace

Humans Really Have to Behave Better on Social Media

At a recent conference, I was having a discussion with other social media leaders about an unhealthy climate growing on social media. It’s not so much about the general political divisiveness, which is obvious, but about the stampedes of rage that charge whenever a controversial issue arises. I utilized the term stampede because that’s what we see. We no longer pause to research the issue, wait for facts, or even analyze the context of the

What is Neuro Design?

Neuro Design is a new and growing field that applies insights from the mind sciences to help craft more effective designs. These insights can come from two main sources: The general principles of Neuro Design best practices that have been derived from academic research on the human visual system and the psychology of vision. These include things like which areas of our visual field are more sensitive to noticing visual elements, thus helping designers compose

Over 100 Authors Share Their Knowledge in the Better Business Book

What if you could speak to 100 business people and have them share their biggest nugget of advice? This was the thought behind the the Better Business Book, a project developed by Tyler and the team at the Self-Publishing System. A Sampling of the Better Business Book All Your Excuses Debunked: Two Case Studies That Prove You Don’t Need Any Experience, Money or Help to Start a Successful Business – pg. 9 You Only Need