I’m not going to Barnes and Nobles Today!

They built a Barnes and Nobles within a few miles of my home and it's really a stunning store. I seem to always have a difficult time actually finding my books there, though. Borders seems to have a more finite means of organizing their shelves.

Anyways, I really enjoy both stores but I've found myself at Barnes and Nobles more often because they have a Starbucks that has Wireless with AT&T. I haven't been to Borders for a while – I'm hoping that they've got access besides T-Mobile as well.

Anyways – I'm a bookhound and order books constantly from Barnes and Nobles (and Amazon) but only Borders remembered what today is:
borders

That Borders took the time to design a nice email like this AND send me coupon for 25% off is too cool and won't be forgotten with me. It sounds as though Borders may be losing the war to Barnes and Nobles – but, aside from a convenient location, I'm really not sure how.

By the way, I'm the big 4-0 today! Woohoo!

Douglas Karr 

Douglas Karr is the founder of the Martech Zone and recognized expert on digital transformation. Doug is a Keynote and Marketing Public Speaker. He's the VP and cofounder of Highbridge, a firm specializing in assisting enterprise companies to digitally transform and maximize their technology investment utilizing Salesforce technologies. He's developed digital marketing and product strategies for Dell Technologies, GoDaddy, Salesforce, Webtrends, and SmartFOCUS. Douglas is also the author of Corporate Blogging for Dummies and co-author of The Better Business Book.

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