Content Marketing

The Best Business Cartoonists Bringing Humor to Marketing and Technology

In this world of endless business meetings, corporate jargon, and marketing buzzwords, humor provides a much-needed break. Whether you’re a marketer trying to keep up with the latest trends, a tech professional navigating workplace chaos, or a business leader looking for a fresh perspective, cartoons can offer sharp, witty insights into the challenges of modern work life.

Some of the best cartoonists on the web have mastered the art of turning workplace frustrations into laugh-out-loud moments, poking fun at everything from digital transformation disasters to overcomplicated branding strategies. These artists don’t just entertain; they provide valuable commentary on how businesses function (or, often, malfunction).

This list highlights some of the most popular business cartoonists specializing in marketing and technology themes. Whether you’re looking for a clever satire on corporate life or a hilarious take on industry trends, these artists are worth following.

FoxTrot by Bill Amend

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Credit: Bill Amend

Bill Amend is an American cartoonist who launched FoxTrot in 1988. The comic strip originally ran daily but transitioned to Sundays-only in 2007. It follows the daily lives of the Fox family, with a particular focus on geek culture, computers, gaming, and technology. The youngest son, Jason Fox, is an over-the-top tech enthusiast, often making jokes about programming, hacking, and digital culture.

Dilbert by Scott Adams

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Credit: Scott Adams

Scott Adams created Dilbert in 1989, and it quickly became one of the most well-known workplace satire comics. The strip primarily mocks corporate culture, management inefficiencies, and the absurdity of office politics. The main character, Dilbert, is an engineer who constantly deals with incompetent bosses, bureaucratic nonsense, and pointless meetings, reflecting the realities of many tech and business environments.

Gapingvoid by Hugh MacLeod

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Credit: Hugh MacLeod

Hugh MacLeod is a business strategist, author, and cartoonist whose work under Gapingvoid is widely used in corporate settings. His cartoons focus on leadership, innovation, company culture, and the intersection of creativity and business. MacLeod’s style is minimalistic, featuring hand-drawn illustrations paired with thought-provoking statements. His work is often used in presentations and office decor to inspire teams.

It’s Geek 2 Me by Francis Cleetus:

Francis Cleetus is an advertising creative director turned cartoonist. His comic strip It’s Geek 2 Me humorously explores people’s relationships with technology, workplace IT struggles, and the digital world’s quirks. Set in the fictional “Paradox Software Corporation,” the strip satirizes common tech industry challenges, from cybersecurity mishaps to social media addiction.

Marketoonist by Tom Fishburne

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Credit: Tom Fishburne

Tom Fishburne, a former marketer himself, founded Marketoonist, a popular platform for marketing and business cartoons. His work offers humorous critiques of modern marketing trends, corporate jargon, branding mishaps, and digital transformation. Fishburne’s cartoons are widely shared among marketing professionals, often highlighting the overuse of buzzwords, customer experience failures, and the rapid evolution of marketing technology.

Great business cartoons do more than make us laugh—they hold up a mirror to the absurdities of our work environments and challenge us to see things differently. Whether you’re dealing with a micromanaging boss, struggling with the latest marketing lingo, or just need a break from the grind, these cartoonists provide the perfect escape.

Do you have a favorite business cartoonist we didn’t include? Let us know on X!

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »
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