Content Marketing
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Effective content marketing involves a combination of content creation, management, and promotion across various channels, such as blogs, social media, email, and more. Key subtopics within content marketing include content marketing systems (CMS), content strategy, content creation, content distribution, and content performance measurement. By delivering high-quality content that resonates with your target audience, you can build brand awareness, establish thought leadership, and nurture relationships with potential and existing customers. Explore the articles below to learn more about how content marketing can help you achieve your business goals.
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Phrasee: Generate, Optimize, Personalize, and Analyze with AI
Brands are increasingly turning to AI-based tools to streamline their content creation process. However, many tools are failing to deliver unique, on-brand content that effectively drives campaign results. Phrasee ‘s AI -powered platform generates the best-performing content at scale and…
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Iframe Breaking: How To Stop Unauthorized Iframing Of Your Content
A visitor to my site once informed me when he clicked on one of my links on Twitter ; he was brought to my site with a big popup and a malicious code warning. That's enough to scare the heck…
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Getting Your Business Ready For AI Implementations: 5 Key Steps To Follow
The benefits of artificial intelligence ( AI ) solutions that a business can embrace are numerous, and as AI-driven technologies are becoming more and more sophisticated, it is impossible to ignore them. Since AI-powered solutions are becoming more common, business…
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What is DNS Prefetch? DNS Preconnect? How To Remove Resources In WordPress You’re Not Using
If you've been a consistent visitor to Martech Zone, you've likely seen a remarkable difference in WordPress ' performance over the last year. I've been speeding up WordPress to improve my user experience ( UX ), and it's also a…
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Creately: A Data-Connected Visual Workspace to Brainstorm, Map, Plan, And Document Your Marketing Strategies
In today's business landscape, brands face constant challenges, including turnover, industry shifts, and evolving consumer preferences. With these changes, capturing and preserving institutional knowledge becomes paramount. Brands must find innovative ways to capture their brainstorming and planning processes, ensuring that…
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Reword: How To Collaborate With AI Writing Tools To Win Search And Drive Business
I purchased research and content from writers for years to assist me and our clients. Since generative artificial intelligence ( AI ) has evolved, I'll be honest that I've shifted that entire budget to AI writing tools. Here's a typical…
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JivoChat: Centralize Your Live Chat, Social Media, Messengers, and Phone Calls into a Single Platform
Effective communication is vital to building strong customer relationships and driving sales. With customers increasingly turning to various messaging platforms and social media channels to connect with businesses, it can be challenging to manage multiple channels efficiently. However, JivoChat ,…
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How To Increase Website Reliability with Multi-CDN
A content delivery network ( CDN ) is a group of servers that are geographically distributed and help in the process of delivering website content to users. This content could be JavaScript files, sheets, videos, HTML pages, etc. With the…
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Wideo: Your Ultimate Solution for Creating Animated Videos Online
Creating high-quality videos often presents significant challenges. Traditionally, video production requires specialized graphic design, video editing, and animation skills, which can take years to acquire. For businesses, producing videos often means hiring expensive agencies or investing in specialized staff. Furthermore,…
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How Trusted Brands Leverage Content and Search Marketing Technology to Reach People First
Search engine optimization ( SEO ) has long been a trusted and bankable part of most (if not all) successful marketing campaigns. But as the industry evolves, the gap between the what of SEO and the how seems to be…