The Ultimate Tech Stack for High-Performing Marketers

In 2011, entrepreneur Marc Andreessen famously wrote, software is eating the world. In many ways, Andreessen was right. Think about how many software tools you use on a daily basis. A single smartphone can have hundreds of software applications on it. And that’s just one small device in your pocket. Now, let’s apply that same idea to the business world. A single company could use hundreds, if not thousands, of software solutions. From finance to human

Birdie: AI-Driven Market Research

The firehose of data that social media can provide is unstructured and its difficult to attain meaningful information from it without some kind of intelligence. Birdie turns millions of comments, reviews, and other online conversations into structured, practical consumer insights that help marketing teams make faster, more effective decisions.  Birdie is the industry’s first comprehensive AI-based Insights-as-a-Service (IaaS) platform designed specifically to help CPG brands like Samsung and P&G understand millions of consumers’ opinions, transforming

Crunchbase Enterprise for Salesforce: Identify, Import, and Synchronize B2B Prospect Data

Companies all over the globe leverage Crunchbase data to enrich their business prospect database, ensure good data hygiene, and provide their sales teams access to the company information they need to spot opportunities. Crunchbase has launched a new Salesforce integration for all Crunchbase users that will enable individuals and small sales teams to quickly discover and activate on high-quality prospects. This update comes at an especially critical time for salespeople – with 80% of companies

Sales, Marketing, MarTech, and Technology Acronyms and Abbreviations

It seems every week, I’m seeing or learning another acronym. I’m going to keep an active list of them here! Feel free to jump via alphabet for the sales acronym, marketing acronym, or sales and marketing technology acronym you’re seeking: Sales & Marketing Acronyms and Abbreviations (A) ABC – Always Be Closing: This is the first of the sales acronyms you should learn as a young sales rep! It’s pretty much the way it works.

5 Essential Features to Look for in an Online Form Building Platform

If you’re looking for an easy, efficient, and secure way to collect the information you need from your clients, volunteers, or prospects, chances are that an online form builder can increase your productivity exponentially. By implementing an online form builder at your organization, you’ll be able to forgo time-consuming manual processes and save ample time, money, and resources. However, there are several tools out there to choose from, and not all online form builders are created equal.

Funnel: Collect, Transform, and Feed Marketing Data

As more and more tools are in your sales and marketing stack, producing centralized reports can be quite the chore. Most marketers that I know spend a lot of time collecting and transforming data, then manually producing the reports they need to report on campaign and other marketing metrics. Funnel: Integrations with over 500 data sources Funnel takes messy, siloed data from all sources to automatically generate Business-Ready Data that is fully harmonized, up-to-date, and