E-commerce and Retail
E-commerce and retail technologies are transforming the way businesses sell products and services online. From building online stores to optimizing checkout processes and managing shipping and logistics, these tools and strategies help companies create seamless shopping experiences for their customers. Key subtopics within ecommerce and retail include ecommerce platforms, payment gateways, conversion rate optimization, product information management, and order fulfillment. Whether you’re a small business just starting out with ecommerce or a large retailer looking to optimize your online operations, staying up-to-date with the latest trends and best practices is essential for success. Explore the articles below to learn more about how ecommerce and retail technologies can help you grow your business.
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Starbucks: The Inflation and Devaluation of a Brand
The United States really didn't understand what coffee could taste like. Coffee grinds were flavored with chips for a long time, which helped maximize the profits of coffee companies. I had a friend who worked in a packaging plant, specifically…
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Where’s the Next Button?
Usability is a science, but some of it is instinctual. I remember having many an argument with people about usability when I worked as a Product Manager. There are some things that are a given - such as how eyes…
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Marketing Has Evolved Beyond The 40/40/20 Rule
I was organizing my bookshelf this morning and flipped through an old Direct Marketing book, Direct Mail by the Numbers. The USPS published it and was a pretty good guide. When I was running a direct mail business full time,…
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Borders Live at 01: Borders vs. Amazon Email Marketing
If you don't have a Borders store around you, I'm sorry. If you do, you might like this site that Borders has launched, Borders Live at 01: 1.webp" alt="Borders Store01" /> Wow... books, live music and Seattle's Best Coffee !…
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In the Next 25 Years, My Predictions
It's fun to think about the future and what it might bring. Here's a collection of my predictions... Computer monitors will be flexible, light, wide, and inexpensive. Primarily made of plastics, the manufacturing processes will get cheaper and cheaper. The…
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All Products Are Conversations
Hugh MacLeod , the cartoonist and writer, has a way of distilling big truths into deceptively simple visuals. One of his most enduring pieces features a small, purple sphere surrounded by a cloud of black dots, accompanied by the caption:…
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4 Seconds or Bust
Remember the days of going to bed with your modem humming along downloading pages so you could view them the next morning? I guess those days are far behind us. John Chow posted a note on this study put out…
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Window Wars… Location, Location, Location
Location plays a crucial role in the success of retail businesses. Factors such as foot traffic, visibility, accessibility, and demographics can significantly impact a store's performance. Here are some key points and statistics on the impact of location and the…
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Scope Creep: Less = More
I've wanted to follow up on my Open = Growth post for a while. Described in that post is the likelihood of success when folks concentrate on how their solutions can be integrated with other solutions. There's a flip side…