E-commerce and Retail
E-commerce and retail technologies are transforming the way businesses sell products and services online. From building online stores to optimizing checkout processes and managing shipping and logistics, these tools and strategies help companies create seamless shopping experiences for their customers. Key subtopics within ecommerce and retail include ecommerce platforms, payment gateways, conversion rate optimization, product information management, and order fulfillment. Whether you’re a small business just starting out with ecommerce or a large retailer looking to optimize your online operations, staying up-to-date with the latest trends and best practices is essential for success. Explore the articles below to learn more about how ecommerce and retail technologies can help you grow your business.
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Soona: An All-in-One Solution for High-Quality E-commerce Product Imagery, Photography, and Video
E-commerce brands face the constant challenge of producing high-quality visual content to attract and engage customers. The demand for fresh, compelling product photos, videos, and social media assets can be overwhelming, especially for smaller businesses with limited resources. Many struggle…
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Top Marketing Strategies For Your Small Business Growth in 2024
In thriving economies, consumers ( B2C ) and businesses ( B2B ) confidently navigate the customer journey, quickly making purchases and investments. However, during periods of economic uncertainty, both consumers and businesses may become more hesitant, choosing to preserve cash…
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Visa Click to Pay: A Smarter, Faster Checkout Experience
Despite years of optimization, e-commerce checkout remains one of the most fragile points in the customer journey. Shoppers abandon their carts due to long forms, forgotten passwords, and mistrust of how card data is handled. Every extra field adds friction.…
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Marketing Segmentation Strategies, Challenges, Opportunities, and Over 60 Examples
Marketing segmentation is a crucial strategy that allows businesses to divide their target market into distinct groups with similar characteristics, needs, or behaviors. This approach enables companies to tailor their marketing efforts, products, and services to specific segments, resulting in…
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Microservices: Building Scalable and Agile Mobile Apps for the Cloud
Although familiar, the traditional approach to developing and deploying cloud-based applications is struggling to meet the demands of modern mobile apps. Microservices architecture is becoming a significant factor in this field, leading to substantial changes. In the upcoming blog post,…
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Envato: Why I Pay For WordPress Themes From The ThemeForest Marketplace
Several years ago, I built a site for some friends to help their new business get off the ground. I licensed an industry-specific WordPress theme from Envato's marketplace, ThemeForest , because they had a tight budget and needed to get…
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FADEL IPM Suite: Power Smarter IP Licensing For Your Enterprise with AI-Driven Precision
Managing rights, royalties, and brand compliance across global content, merchandise, and publishing deals has never been more complex—or more critical. With rising IP infringement risks, disjointed data silos, and increasing audit demands, organizations are under pressure to modernize their approach…
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Design Thinking: Applying Rose, Bud, Thorn Activities to Marketing
I once worked with enterprise consultants from Salesforce and a large client to see how we could improve strategy sessions for their customers. One gap in our industry right now is that companies often have the budget, resources, and sometimes…
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The Future Is Here: Unlocking the Full Potential of Predictive Insights in 2024
Predictive insights represent a paradigm shift in how businesses approach customer engagement and decision-making. At its core, predictive insights leverage data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data and ensure…
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Marketing: Generating Value with AI
AI is transforming the way brands approach and execute marketing activities. Starting with the creative process, which can be democratized to allow consumers to produce their own personalized collateral: for example, at this year’s French Open, fans could pick a…