MarketingSherpa, together with ClickMail Marketing, has put together one heck of a handbook on Email Marketing Advanced Practices!
Today's email marketers face significant challenges in communicating with their audience. Between distinguishing your brand from the competition, delivering qualified leads and increasing on-line revenue, it can be difficult to determine where your valuable time and resources should be spent, let alone develop an effective email marketing strategy that will contribute to the overall success of your organization.
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