Artificial Intelligence, Ecommerce and Retail, , Marketing Automation, Marketing Infographics, Mobile and Tablet Marketing, Mobile Applications

Dynamic Yield: AI-Powered Omnichannel Personalization Technology

Dynamic Yield’s advanced machine learning engine builds actionable customer segments in real time, enabling marketers to increase revenue via personalization, recommendations, automatic optimization and 1:1 messaging. Companies that excel at personalization see increased consumer engagement, top-line revenue, and a higher ROI. But a personalization-centric company doesn’t just happen. It takes buy-in, vendor selection, onboarding, and proper implementation. Some companies are considering personalization for the first time. Some are deploying simple email personalization. Some want to move into sophisticated segmentation strategies. The top companies prioritize personalization as more than a mere tactic, but as key to

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AdTech, Analytics & Testing, Content Marketing, Ecommerce and Retail, , Marketing Automation, Mobile and Tablet Marketing, Sales Enablement, Search Marketing, , Technology

Where to Promote Your Startups, Apps or Tools: A Huge List of 68 Resources

Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he shared a few of his favorites and it got me started on building a complete list. With the incredible selection of tools available, marketers are at a distinct advantage to find

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, Marketing Automation, Sales Enablement

AutoPitch: Email Automation for Sales Development Representatives

There are plenty of times where sales representatives have a great list, but the effort needed to send an email one at a time takes far too much effort. AutoPitch integrates directly with your email, enables templating, and then reports back on any activity or engagement regarding those emails. You can even setup sequenced sends to your list. Pulling a cold lead list into an email platform can get a company in quite a bit of trouble with their provider. AutoPitch allows you to connect and send personalized emails directly through your office account. Lead

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Artificial Intelligence, , Marketing Automation, Mobile and Tablet Marketing, Sales Enablement, Text Messaging

SalesRep.ai: Utilizing Intelligence to Automate Multi-Channel Prospect Interaction

As this video from SalesRep shows, a huge portion of outbound sales time is spent connecting or scheduling to connect with a customer. SalesRep utilizes call automation with an autonomous, natural language processessing platform to take that effort off of your sales team’s back, enabling them to focus all of their attention on the sale – not the connection. The platform allows clients to build out scheduled processes utilizing email, voice, and SMS text messaging. A simple push of a button in your CRM starts the follow up process for every lead your sales person

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