A/B Testing, Analytics & Testing, Content Marketing, Demand Generation, , , Instagram Marketing, LinkedIn Marketing, Marketing Automation, Marketing Infographics, Publishing, , ,

What is Direct Response Copywriting? How to Write Copy that Converts

The average article simply isn’t going to perform. I continue to be surprised as I check out topics of interest via search and social but when I begin to read the article, it’s just boring and uninformative. If you build out two landing pages with the same exact offer, I guarantee that one written by a talented copywriter will garner far more attention. On a side note, I still aspire to be a great writer. I’ve been writing for 10 years and continue to learn. Koeppel Direct’s recent infographic, Direct Response Copywriting: Crafting Copy that Converts,

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AdTech, Analytics & Testing, Content Marketing, Ecommerce and Retail, , Marketing Automation, Mobile and Tablet Marketing, Sales Enablement, Search Marketing, , Technology

Where to Promote Your Startups, Apps or Tools: A Huge List of 69 Resources

Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he shared a few of his favorites and it got me started on building a complete list. With the incredible selection of tools available, marketers are at a distinct advantage to find

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Marketing Automation

The Marketing Automation Challenges of Marketers, Salespeople, and CEOs (Data + Advice)

Marketing Automation has been used by large corporations ever since it came to life. This phenomenon made its mark on the marketing technology in a number of ways. Early solutions were (and most still are) robust, feature rich and consequently complex and expensive. All these made it hard for smaller companies to implement with marketing automation. Even if a small business can afford marketing automation software they have a hard time getting true value out of it. This trend bothered me because small businesses with limited resources can really benefit from using marketing automation. Leveraging

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Artificial Intelligence, Ecommerce and Retail, , Marketing Automation, Marketing Infographics, Mobile and Tablet Marketing, Mobile Applications

Dynamic Yield: AI-Powered Omnichannel Personalization Technology

Dynamic Yield’s advanced machine learning engine builds actionable customer segments in real time, enabling marketers to increase revenue via personalization, recommendations, automatic optimization and 1:1 messaging. Companies that excel at personalization see increased consumer engagement, top-line revenue, and a higher ROI. But a personalization-centric company doesn’t just happen. It takes buy-in, vendor selection, onboarding, and proper implementation. Some companies are considering personalization for the first time. Some are deploying simple email personalization. Some want to move into sophisticated segmentation strategies. The top companies prioritize personalization as more than a mere tactic, but as key to

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