Software Review, Advice, Comparison, And Discovery Sites (66 Resources)

Quite a few people wonder how I’m able to find such a wide array of sales and marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts I have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales and he shared a few of his favorites and it got me started on

Email Design Trends for 2021

The browser industry continues to move at full-speed with amazing innovation. Email, on the other hand, drags behind in its technological advancements as email lag in adopting the latest in HTML and CSS standards. That said, it’s a challenge that makes digital marketers work that much harder at being innovative and creative in their use of this primary marketing medium. In the past, we’ve seen the incorporation of animated gifs, video, and even emojis used

BEE: Build And Download Your Mobile Responsive Email Online For Free

Over 60% of all emails are opened on a mobile device according to Constant Contact. It’s pretty startling that some companies still struggle with building out responsive emails. There are 3 challenges with responsive email: Email Service Provider – Many email providers still don’t have drag & drop email building capabilities, so it requires a ton of development on the part of your agency or internal development team to build out those templates. Email Clients

Email Address List Cleaning: Why You Need Email Hygiene And How To Choose A Service

Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers (ISPs) block Email Service Providers (ESPs)… and then ESPs are forced to block

11 Mistakes To Avoid With Your Email Marketing Campaigns

We often share what works with email marketing, but how about the things that don’t work? Well, Citipost Mail put together a solid infographic, 10 Things You Shouldn’t Include In Your Email Campaign that provides details on what to avoid when writing or designing your emails. If you want to succeed with email marketing, here are some of the top faux-pas you should be sure to avoid when it comes to things you shouldn’t include in your

How Is Digital Marketing Feeding Your Sales Funnel

When businesses are analyzing their sales funnel, what they’re trying to do is to better understand each phase in their buyers’ journey to identify what strategies they can accomplish two things: Size – If marketing can attract more prospects then its plausible that the opportunities to grow their business will increase given that conversion rates remain steady. In other words… if I attract 1,000 more prospects with an advertisement and I have a 5% conversion

Moosend: All The Marketing Automation Features To Build, Test, Track, and Grow Your Business

One exciting aspect of my industry is the continued innovation and dramatic drop in cost for highly sophisticated marketing automation platforms. Where businesses once spent hundreds of thousands of dollars (and still do) for great platforms… now the costs have dropped significantly while the featuresets continue to improve. We were recently working with an enterprise fashion fulfillment company that was ready to sign a contract for a platform that would cost them over half-a-million dollars

Printful: On-Demand Print and Embroidery Fulfillment

One of the misnomers of dropshipping is that you wind up losing profit as you pay other providers to print and fulfill your products. That’s actually not the case at all. At issue is the enormous startup costs to build out your own storage and fulfillment centers to accommodate growth. Dropshippers can earn more than 50% more profit than those who keep their own stock inventory. Additionally, companies that open their fulfillment up to selling