Reading Time: 4 minutes Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts I have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales and he shared a few of his favorites and it got me started on building a
Reading Time: 3 minutes A good friend and mentor wrote posed a question to me and I’d like to use my responses for this post. His questions were a little more focused on one industry (Email), so I’ve generalized my responses to all APIs. He asked what questions a company should ask a vendor about their API before making a selection. Why Do You Need APIs? An application programming interface (API) is the interface that a computer system, library,
Reading Time: 3 minutes This year has been a challenge for many organizations. Despite it being anecdotal, three trends that I’m observing are: Digital Transformation – the previous focus on external customer experience has shifted to internal automation and integration with large organizations as they reduce staff and expenses. Remote Teams – because of the shift to working from home during the pandemic, companies have shifted their ideology on working from home and are more open to remote teamwork.
Reading Time: 3 minutes If you’ve got a significant size subscriber base and have had to migrate to a new email service provider (ESP), you have probably been through the pain of ramping up your new reputation. Or worse… you didn’t prepare for it and instantly found yourself in trouble with one of a few problems: Your new Email Service Provider received a complaint and instantly blocked you from sending additional email until you resolved the issue. An Internet