How Startups Can Overcome Common Marketing Technology Challenges

The term “startup” is glamorous in the eyes of many. It evokes images of eager investors chasing million-dollar ideas, stylish office spaces, and limitless growth. But tech professionals know the less glamorous reality behind the startup fantasy: just gaining a foothold in the market is an enormous hill to climb. At GetApp, we help startups and other businesses find the software they need to grow and reach their goals every day, and we’ve learned a

Newsletter Subscriptions On A Twitter Profile Is A Win-Win For Email Marketers And Subscribers

It’s no secret that newsletters give creators a direct line of communication with their audience, which can bring incredible awareness and results for their community or product. However, building an accurate email list can take a lot of time and effort for both the sender and the recipient.  For senders, best practices like getting users’ permission to contact, validating email addresses through single or double opt-in approaches and keeping your email list up to date