Email Marketing & Automation
Email marketing and automation are powerful tools for businesses looking to engage with their audience, nurture leads, and drive conversions. By leveraging email campaigns and automated workflows, companies can deliver targeted, personalized messages to their subscribers at the right time and on the right device. Key subtopics within email marketing and automation include email service providers (ESP), email authentication, email deliverability, email list building, email design, segmentation, automation workflows, and email performance measurement. Implementing an effective email marketing and automation strategy can help you build stronger relationships with your customers, increase brand loyalty, and ultimately boost your bottom line. Check out the articles below to discover how email marketing and automation can help you take your business to the next level.
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Time To Spring Clean Your Email Marketing Program
The flowers are blooming, the air is crisp, and if you’re like most marketers, your email list has likely gathered some dust over the winter. Today, a set-it-and-forget-it mentality is a recipe for the spam folder. High-volume senders are now…
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How AI Is Closing the Email Productivity Gap for Marketing Teams
Marketers spend a disproportionate amount of time on email - and not just campaign email. Internal approvals, agency briefings, client updates, sales follow-ups, vendor coordination. The average knowledge worker sends and receives over 120 emails per day. Radicati Group For…
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The Human Paradox of Digital Transformation: 8 Ways To Stop Technology From Destroying Your Brand
I was on-site doing a digital marketing workshop for a global brand. The workshop was facilitated by me and co-developed in part with Butler University. When we arrived at the Martech Stack section of the platform to educate employees on…
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Ninja Promo: Deploy Expert Marketing Teams with a Single, Simple Subscription
Scaling a business requires a diverse set of specialized skills, from high-level strategy and technical SEO to creative design and community management. For most growing companies, the traditional route of hiring a full-time in-house team is prohibitively expensive, while managing…
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How to Incorporate AI in Planning Your New Web Site
I'm currently working on a long-overdue redesign for our corporate website. Since I'm not looking for work but my wife is taking on more clients, we want to prioritize the site to better represent this. Years ago, I would have…
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What is SEO? Search Engine Optimization In 2026
One area of expertise I've focused on in marketing over the last two decades is search engine optimization (SEO). I've always been a little reluctant to wear that label proudly, though... not because I'm not confident in the work, but…
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Constant Contact: Grow Your Business With AI-Powered Email, SMS, and Social Media Marketing
Small business owners and marketing managers often feel like they are shouting into a void. Between the constant pressure to create fresh content, the technical headache of managing multiple social media channels, and the challenge of building a loyal email…
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Mailtrap Review: Transactional Email Infrastructure Built for FinTech Compliance and Scale
A delayed 2FA code locks users out. A missed KYC email stalls onboarding. A transaction notification in spam erodes trust. For FinTech companies - neobanks, payment gateways, lending platforms, digital wallets - email infrastructure isn't just about sending messages. It's…
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Paved: Reach 253 Million Highly Engaged Email Subscribers
Digital advertising often feels like a race to the bottom. For publishers, cluttered display ads frequently degrade the user experience, tanking CWV and driving away the very visitors you worked so hard to attract. For advertisers, the spray-and-pray nature of…
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The Infrastructure of Indifference: Why Your Martech Stack is Failing Your Customers
Today's Martech stacks are often treated like a trophy case. Executives walk through digital corridors lined with logos—the market leaders, the visionaries from the latest industry reports, and the legacy platforms that survived the last budget cut because that’s what…
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Postmark: The Developer-First Email API for Reliable Bulk Sending
When your application triggers a password reset, a purchase receipt, or a critical account notification, every second of delay erodes user trust. For many developers, the nightmare isn't just a slow send; it’s the black hole of email delivery where…
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The Art of the Comeback: How to Win Back Customers in 2026
Winning back a customer is more than just a marketing tactic; it is a high-value salvage operation. In an era where acquisition costs are at an all-time high, the ability to re-engage a lapsed shopper is a critical survival skill.…
