, Marketing Infographics

Optimizing Your Email Images for Retina Displays

As high-resolution displays become common-place on virtually every device, it’s important that marketers take advantage of the impact that a higher resolution has to offer. The clarity of images used in emails, for examples, can have a dramatic impact with the email reader. Creating your graphics properly and then sizing/scaling them – all while optimizing the file size of the images – is a delicate balance to ensure you are optimized for the best response and click-through rates in your emails.

This infographic from Email Monks, Retina Email – Overhauling User Experience with High Quality Display, serves you quick tips on how to design retina friendly emails, keeping in mind the perfect image ratio, image file size, media queries for a responsive email design and other crucial components.

retina-email

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