FunnelFox Billing: Streamlining Web2App Payment Processing Integration for Mobile Apps
The mobile app economy is undergoing a major shift. Mobile developers are rapidly adopting Web2App models, driving user acquisition through web funnels where users purchase subscriptions before downloading the app, enabling more accurate attribution and bypassing App Store fees.
Web2App adoption grew by 77% in 2024.
Appsflyer
This shift was accelerated by the recent Epic v. Apple ruling, which requires Apple to allow developers to direct users to external payment options within apps. Developers can now sell subscriptions inside apps via web payments, bypassing the App Store’s 15-30% commission in favor of 3-5% web payment fees. A similar case against Google recently resulted in a lost appeal, reinforcing pressure on the company to stop forcing developers to use Google Play Billing and open Android to third-party payment systems.
Mobile developers are rapidly adopting web payments, but many face significant infrastructure challenges, including securing payments and provider accounts, implementing advanced routing and orchestration, and managing chargebacks and refunds. To handle these complexities, most teams rely on a fragmented stack of six or more disconnected tools. With high-stakes revenue and retention on the line, a failed or blocked payment can result in the loss of a customer.
FunnelFox Billing: Solution Overview
FunnelFox Billing is the first fully unified web billing solution for mobile apps. Designed to help growth teams navigate the infrastructure complexity of Web2App monetization, FunnelFox Billing streamlines the entire web payment flow, boosting payment success rates.
Key features include:
- All-in-One Web Billing: The entire web payment flow is accessible in one place, from paywalls and checkouts to real-time routing, fallback handling, refunds, and chargeback mitigation. No more juggling multiple disconnected tools.
- Revenue Recovery: Smart retries, tokenization, and cascading logic enable recovery of up to 30% of previously failed payments.
- Smart Routing & Orchestration: Failed payments are automatically rerouted to backup providers, resulting in increased payment success rates.
- Secure Infrastructure: Web payments are processed quickly and securely, minimizing the risk of blocked provider accounts or fraud.
- Reduced Load on Support Teams: Dispute resolution, refund handling, and payment troubleshooting are automated to reduce manual workload.
Too many apps lose their highest-value customers at the last inch of the funnel – failed payments, blocked provider accounts, and friction that kills conversions. With recent market shifts accelerating Web2App adoption, we saw a critical need for a unified web billing solution that closes those revenue leaks. FunnelFox Billing was built to turn that last inch into growth – delivering up to 30% higher payment success rates, clean attribution, and the freedom for growth teams to scale without artificially created or needlessly complex infrastructure blockers.
Andrey Shakhtin, Co-Founder and CEO of FunnelFox
FunnelFox is the first no-code Web2App platform designed to help mobile apps scale growth through high-performing, fully optimized web funnels. It simplifies Web2App funnel creation, making it six times faster and three times cheaper than in-house development. Mobile teams can launch, test, and scale funnels in under an hour, with 100% traffic attribution, unlocking up to 85% in new, fully attributed audience reach. FunnelFox supports over 500 app projects worldwide and has generated $50+ million in client revenue with an industry-leading >140% ROAS.
FunnelFox Use Case
Shmoody, a leading mental health app, faced a common challenge in the mobile app payment flow: failed transactions caused by prepaid cards. These failures not only disrupted user experience but also threatened revenue retention. By implementing FunnelFox Billing’s “payment failed” action, Shmoody was able to detect and respond to such scenarios in real time. The system triggered smart retries and fallback flows, enabling the app to recover approximately 20% of failed payments that would have otherwise been lost.FunnelFox Billing is available globally.
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