It’s pretty common for me to groan when I see some article berating Millennials or making some other terrible stereotypical criticism. However, there’s little doubt there aren’t natural behavioral tendencies between generations and their relationship to technology.
I think it’s safe to say that, on average, older generations don’t hesitate to pick up the phone and calls someone, while younger folks will jump to a text message. In fact, we even have a client, Canvas, who has built a text messaging platform for recruiters to communicate with candidates… the times are changing!
Each generation has its own distinct characteristics, one of such is how they use technology. With technology rapidly innovating at a breakneck speed, the gap between each generation also impacts the way each age group uses various technological platforms to make their life much easier – both in life and at the workplace. BrainBoxol
BrainBoxol developed this infographic, The Tech Evolution And How We All Fit In, that details each of the generations and some of the behaviors they have in common with regard to technology adoption. Some examples include:
- Generation X (Born 1965 to 1976) – primarily utilize email and telephone to communicate.
- Millennials or Generation Y (Born 1977 to 1996) – primarily utilize text messaging and social media.
- Generation Z, iGen, or Centennials (Born 1996 and later) – primarily utilize handheld communication devices and accessories to communicate. In fact, they’re on messaging apps 57% of the time they’re using their smartphones.
The full infographic provides some detailed behaviors, including some really troublesome ones that cause conflicts between the age groups. Check it out…
B2B buyer expectations are changing. As more buyers from the millennial generation now make purchasing decisions. Chemical companies need to deliver a dynamic customer experience that meets millennial's fast-evolving expectations.