GroupSolver: Harnessing AI and NLP for Real-Time Quant-Qual Market Research
Quickly gathering and interpreting market research data to make informed decisions is critical for brands today. Traditional research methods can be time-consuming and expensive and often fail to capture the full context behind the numbers. To succeed in this competitive landscape, companies need a solution leveraging cutting-edge technology to deliver quantitative and qualitative insights efficiently.
GroupSolver
GroupSolver is an online survey platform that harnesses the power of artificial intelligence (AI) and natural language processing (NLP) to provide businesses with real answers quickly. By combining quant-qual surveys with AI and NLP, GroupSolver is transforming how companies conduct market research.
GroupSolver’s AI-driven platform offers several advantages over traditional research methods. The platform uses machine learning (ML) algorithms to automatically quantify and organize qualitative data into themes, saving researchers valuable time and effort. This is referred to as quant-qual.
Quant-Qual Research
Quant-qual research is a hybrid approach that combines the strengths of both quantitative and qualitative research methods. It involves collecting and analyzing numerical (quantitative) and open-ended, descriptive (qualitative) data to understand a research topic comprehensively.
GroupSolver delivers quant-qual research through its innovative platform that integrates AI and NLP technologies seamlessly. By allowing respondents to answer open-ended questions in their own words and then having them evaluate each other’s responses, GroupSolver can quantify qualitative data and uncover deeper insights. The platform’s AI algorithms organize the responses into themes and assign statistical support, giving researchers a clear picture of the most important ideas and opinions. This unique approach to quant-qual research enables businesses to quickly gather and interpret rich, contextual data to inform strategic decisions.
By leveraging NLP, GroupSolver can understand the context and sentiment behind open-ended responses, providing deeper insights into customer opinions and preferences. The platform’s flexibility allows it to accommodate various research needs and budgets. Key features of GroupSolver include:
- AI Open-End™: Utilizes NLP to quantify qualitative data and display correlations
- Consensus Solution™: Employs AI to identify areas of audience alignment
- IdeaCloud™: Uses AI to highlight the most important responses
- IdeaCluster™: Leverages NLP to uncover nuances in customer stories
- IntelliSegment™: Applies AI to enable viewing, analyzing, and segmenting of data in real-time
- LiveSlides: Integrates with AI to allow for easy creation of research decks with charts and visuals
- Multi-language support: Utilizes NLP to support surveys in 21 languages
How GroupSolver Works
GroupSolver’s platform guides users through a three-step process:
- Ideation: Respondents answer open-ended questions while NLP filters out noise and duplicates in real-time.
- Evaluation: Participants rate each others’ responses, allowing the AI to uncover commonalities.
- Synthesis: GroupSolver’s self-calibrating NLP algorithm organizes responses into key insights.
The result is a comprehensive understanding of your research topic, delivered quickly and efficiently through the power of AI and NLP.
We have partnered with GroupSolver for over four years and consistently find that their research methodologies deliver compelling insights that would have been left hidden had we used a traditional online survey.
Ryan Rieches, Founding Partner of BrandingBusiness
Experience the future of market research with GroupSolver. Request a free demo today and see how our AI-powered platform can help you uncover smarter insights and make data-driven decisions!
