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Adobe Capture: How to Identify Fonts with Type Capture

If you’ve ever gotten stuck working on a project where the client wanted some new graphics or collateral, but didn’t know what fonts they use – it can be pretty daunting. Or, if you love a font that you find out in the world and wish to use it… good luck on figuring it out.

Font Identification Forums

Back in the day… like a decade ago, you had to upload an image to a forum where font addicts would identify the font. These people are incredible. Sometimes, I’d upload a photo and have a response back in minutes. It was crazy – always accurate!

There are almost 30 characteristics of typography, so with tens of thousands of fonts out there – identifying the nuances of a font can be quite difficult. Thank goodness for the Internet and computing power, though.

We now have different tools that utilize OCR (optical character recognition) to take the font and compare it to known databases of fonts on the web. There are a few of these services:

Adobe Capture

Adobe has an amazing feature within its Adobe Capture application that puts font identification (or similar font selection) using machine learning and artificial intelligence (AI) in the palm of your hand via your mobile device. It’s called Type Capture.

Adobe Capture lets you use your mobile device as a vector converter to turn photos into color themes, patterns, types, materials, brushes, and shapes. Then, bring those assets into your favorite desktop and mobile apps — including Adobe Photoshop, Illustrator, Dimension, XD, and Photoshop Sketch — to use in all your creative projects.

Type Capture

To use Type Capture, take a photo of a font. Capture uses Adobe Sensei technology to recognize the shapes and suggest similar fonts. Save the fonts as character styles for Photoshop, InDesign, Illustrator, or XD.

Adobe Capture offers some additional features that are incredible along with font identification:

  • Materials: Generate realistic PBR materials and textures from any image on your mobile device, and apply them to your 3D objects in Dimension.
  • Brushes: Create high-quality custom brushes in a range of styles, and use them to paint in Animate, Dreamweaver, Photoshop, or Photoshop Sketch.
  • Patterns: Make geometric patterns in real time with Capture presets, then send your patterns to Photoshop or Illustrator to refine and use as fills.
  • Shapes: From hand-drawn shapes to high-contrast photos, you can turn any image into a clean vector shape to use in various Creative Cloud apps.
  • Colors: Capture and edit color themes to create customizable palettes for use in almost any Creative Cloud app.

Adobe Capture How To Use Adobe Capture

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Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.
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