Marketing InfographicsAnalytics & TestingCRM and Data Platforms

Big Data Brings Marketing Big Numbers

IBM has released an infographic developed from some released use case data.

Today’s rapidly growing flood of big data represents immense opportunity for forward-thinking marketers. But to fully leverage the potential that exists within these massive streams of structured and unstructured data, organizations must quickly optimize ad delivery, evaluate campaign results, improve site selection and retarget ads.

The infographic highlights the need for marketers to implement rules-driven integration of disparate data, improve operating infrastructures, c create a network of data-centric technology and partners, and define marketing data governance in order to fully leverage the data. This will allow marketers to identify high potential audiences and accurately target them, enable the right message at the right time via the right content targeting, maximize ad inventory by identifying high-value audiences across publisher properties and optimize ad-media purchases and understand the value of channels higher up in the funnel.

IBM Big Data Big Flood Infographic

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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