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Content Marketing

Increase Blog Traffic by Reviving Old Blog Posts

Douglas KarrJul 10, 2009

1 minute read

Although I’m nearing 2,000 blog posts on Martech Zone, it doesn’t mean that all the hard work I’ve poured into each post is recognized. Few people realize it, but it is possible to revive old blog posts and get new traffic.

This week a new product hit the market that’s incredible for reviving old blog posts. (It can also be used on web pages, too, of course). SEOPivot analyzes the pages of your site and provides you with recommendations to apply keywords for better search engine placement. It’s quite an impressive product and I put it to use on my own blog.

For $12.39, you can use SEOPivot for 1 day – more than enough time to enter up to 100 domains and get a comprehensive list back of up to 1,000 pages and keywords and phrases. You can even download the results via an Excel Spreadsheet!

I simply sorted the list by Url and Average volume… that’s an approximate count of searches for a given keyword or phrase. Then I edited each of the pages or posts, added the keyword combinations where possible, and republished the posts. It’s that simple and you can have a significant impact on traffic.

It’s a great product and a nice way to revive some old content that you had put some energy into putting out there!

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.