MakeWebBetter: Build and Grow Your E-commerce Business with WooCommerce and Hubpot
There’s no doubt about the far-reaching impact of HubSpot as a CRM and marketing automation platform and WordPress as a Content Management System (CMS). Because it’s a simple plugin and add-on, WooCommerce has been growing in popularity as an e-commerce platform to implement easily.
While WordPress has released its own CRM, the platform lacks the maturity of HubSpot in terms of its ability to drive processes for the acquisition and retention strategies of an organization. HubSpot‘s affordable coupling of CRM and marketing automation makes it a great platform to implement at a company that is evolving its inbound marketing processes and strategies.
On the other side of the equation, HubSpot‘s CMS isn’t as mature as WordPress, nor do they offer any proprietary e-commerce solution. If your business wants all the advantages of a CRM, e-commerce solution, and marketing automation… you’re going to have to integrate. Thankfully, HubSpot and WordPress have robust integration features and such widespread market share that there are solutions to choose from that do the trick.
MakeWebBetter: HubSpot and WooCommerce
My company helps to implement and integrate solutions… and it’s an expensive endeavor. Hiring consultants and development resources can cost a company hundreds of thousands of dollars, not to mention the ongoing maintenance and enhancements often required. As a result, the first thing we do as consultants is to look for productized solutions that are already being adopted and that have an excellent reputation.
MakeWebBetter is one of those companies… not just a team of plugin developers, but an agency that helps implement and service HubSpot and WordPress clients. They’re also a Gold Member of the HubSpot Solutions Partner Program. In other words, they’ve got dedicated resources to continue to improve, innovate, and maintain their solutions.
Specific to HubSpot and WooCommerce, their plugins and optional service offerings will help you integrate the two data sources, pass the e-commerce activity back to HubSpot, and make the data accessible for personalized, segmented marketing communications to help drive conversions and upsell opportunities.
Hubspot for WooCommerce Plugin
The HubSpot for WooCommerce plugin is a no-code integration developed by MakeWebBetter that bridges your WooCommerce store with HubSpot’s powerful CRM and automation tools. Whether you’re nurturing leads, recovering abandoned carts, or personalizing customer journeys, this plugin gives you everything you need to market and sell smarter, right out of the box.
By connecting your WooCommerce store with HubSpot, you gain real-time visibility into every customer interaction, from site visits and email opens to purchase behavior and abandoned carts. The integration empowers you to create tailored campaigns, track deal stages, automate follow-ups, and turn one-time buyers into lifelong customers—all without writing a single line of code.
Here’s a closer look at what this integration can do:
- Abandoned Cart Recovery: Automatically track visitors who add items to their cart but don’t check out. View product details and trigger workflows or emails to bring them back.
- Comprehensive Customer Profiles: Each HubSpot contact shows a complete activity timeline—including WooCommerce orders, cart data, form submissions, and site behavior.
- Customer Data Sync: Sync all historical and new order data from WooCommerce to HubSpot for accurate reporting and seamless CRM insights.
- Deal Per Order Mapping: Each WooCommerce order can be mapped to a specific deal pipeline in HubSpot to streamline order tracking and revenue forecasting.
- Email Marketing: Use HubSpot’s drag-and-drop editor to design emails personalized with WooCommerce data, automated for every stage of the customer lifecycle.
- External Form Mapping: Non-HubSpot forms on your site can still sync seamlessly with HubSpot, helping centralize lead data.
- List Segmentation: Create targeted smart lists based on order history, abandoned carts, customer behavior, or lifecycle stages for more effective campaigns.
- Marketing Automation: Build powerful workflows that respond to customer activity—such as purchases, site visits, or email clicks—with minimal effort.
- Product Recommendations Addon: Upsell and cross-sell using dynamic product suggestions sent via HubSpot email campaigns.
- WooCommerce HPOS Compatibility: Integrates with High-Performance Order Storage (HPOS) to support scalable order management and faster query performance.
Together, these features deliver a complete view of your customers, streamline communications, and power up your revenue operations.
Their commitment and work ethics are unparalleled. Keeping customers at the center of their value system, they strive to provide them with delightful experiences… the team has a growth mindset and I am confident MWB will continue to develop creative solutions in the HubSpot ecosystem.
Chhavi Porwal, HubSpot, Singapore
Get Started with Hubspot for WooCommerce
Getting started is simple. Just install the free HubSpot for WooCommerce plugin from MakeWebBetter, connect your WooCommerce store to your HubSpot account, and follow the guided onboarding. For businesses with more complex needs, premium support and add-ons are available to enhance your integration even further.
Ready to unlock powerful marketing and CRM automation with your WooCommerce store?
Install The Hubspot for WooCommerce Plugin
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