Reading Time: 3 minutes As I continue to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their marketing campaigns that prevent them from meeting their maximum potential. Some findings: Lack of clarity – Marketers often overlap steps in the buying journey that don’t provide clarity and focus on the purpose of the audience. Lack of direction – Marketers often do a great job designing a campaign but miss the most
Digital Marketer Training
Reading Time: 4 minutes The writing was on the wall in the digital marketing industry as the pandemic spread, lockdowns struck, and the economy took a turn. I wrote on LinkedIn in those early days that marketers needed to turn off Netflix and prepare themselves for the coming challenges. Some people did… but, unfortunately most didn’t. The layoffs are continuing to rip through marketing departments across the country. Digital marketing is a fascinating career where you can find two
Learning Technology Is Critical as a CRM Manager: Here Are Some Resources
Reading Time: 5 minutes Why should you learn tech skills as a CRM Manager? In the past, to be a good Customer Relationship Manager you needed to psychology and a few marketing skills. Today, CRM is much more a tech game than originally. In the past, a CRM manager was more focused on how to create an email copy, a more creative-minded person. Today, a good CRM specialist is an engineer or a data specialist who has basic knowledge
Common Mistakes Businesses Make When Choosing A Marketing Automation Platform
Reading Time: 3 minutes A marketing automation platform (MAP) is any software that automates marketing activities. The platforms normally provide automation features across email, social media, lead gen, direct mail, digital advertising channels and their mediums. The tools provide a central marketing database for marketing information so communication can be targeted using segmentation and personalization. There is a great return on investment when marketing automation platforms are implemented correctly and fully leveraged; however, many businesses make some fundamental mistakes
Agorapulse Academy: Get Certified in Social Media
Reading Time: 2 minutes For over a decade, I’ve been a power user and ambassador for Agorapulse. You can click through to the full article, but I’ll just reiterate that it’s the easiest social media management platform on the market. Agorapulse is integrated with Twitter, Facebook, Facebook Pages, Instagram, and even YouTube. The company is amazing, too, providing a constant flow of tips, strategies, and enhancements since its inception. Another fantastic resource that Agorapulse has is their academy where