Agorapulse Academy: Get Certified in Social Media

For over a decade, I’ve been a power user and ambassador for Agorapulse. You can click through to the full article, but I’ll just reiterate that it’s the easiest social media management platform on the market. Agorapulse is integrated with Twitter, Facebook, Facebook Pages, Instagram, and even YouTube. The company is amazing, too, providing a constant flow of tips, strategies, and enhancements since its inception. Another fantastic resource that Agorapulse has is their academy where

Dreamforce 2020 | Nov 1 – Dec 18 | Online Conference

This year, Dreamforce is coming to you. Salesforce is excited to announce a celebratory keynote for all, and introduce a weeklong learning event complete with content, demos, luminary sessions, and thought leadership. New this year, they’re offering a number of high-level, personalized meetings. You’ll see innovation in action, Customer 360 solutions, and be in the room for timely and relevant conversations. There will be opportunities to give back and, of course, a whole lot of

What is a Marketing Strategy?

Over the last several months, I’ve been assisting Salesforce customers with developing a strategy on how to best utilize their licensed platforms. It’s an interesting opportunity and one that’s actually surprised me. Having been an early employee of ExactTarget, I’m a huge fan of the infinite capabilities of Salesforce and all of their available products. This opportunity came to me through a Salesforce partner that has an outstanding reputation for implementing, developing, and integrating the

Marketing Has Become The Lynchpin of Cross-Functional Success in Corporations

It’s difficult to pinpoint what point in my career prepared me for success. When I was in the Navy, while I was formally an Electrician, as an engineer I was also an also an advanced firefighter. I was also designated ESWS, an enlisted surface warfare specialist certification that provided me with an overview of virtually every job and system on my ship. That cross-functional knowledge and experience was the foundation of my young leadership experience.

Google Primer: Learn New Business and Digital Marketing Skills

Business owners and marketers are often overwhelmed when it comes to digital marketing. There’s a mindset that I push folks to adopt as they think about sales and marketing online: It’s always going to change – every platform is going through intense transformation right now – artificial intelligence, machine learning, natural language processing, virtual reality, mixed reality, big data, blockchain, bots, Internet of Things… yeesh. While that sounds terrifying, keep in mind that’s all to