SocialBee: The Small Business Social Media Platform With Concierge Services

Over the years, I’ve implemented and integrated dozens of social media platforms for clients. I still have great relationships with many and you continue to see me promoting new and existing platforms. That could confuse readers… wondering why I don’t simply recommend and push one platform for everyone. I don’t because every the needs of each company differ from one another. There are a plethora of social media platforms that can help businesses… but your

Salesforce Dreamforce | Virtual Conference | December 9, 2021

Salesforce Dreamforce is back and will be operating a one-day conference from New York City. The virtual event with Salesforce, Salesforce Partners, and Salesforce clients will include: Inspiring shows from today’s changemakers Product spotlights Trailblazer how-to’s from Trailhead Luminary speakers Networking with Trailblazers from around the world A surprise musical act. Being a virtual event, anyone can register and join from anywhere with a connection. There will be new speakers, exclusive highlights, and some surprise

How To Optimize Your Youtube Video and Channel

We’ve continued to work on our optimization guide for our clients. While we audit and provide our clients with what’s wrong and why it’s wrong, it’s imperative that we also provide the guidance on how to correct the issues. When we audit our clients, we’re always surprised at the minimal effort put into to enhance their Youtube presence and the associated information with the videos they upload. Most just upload the video, set the title,

What Is MarTech? Marketing Technology: Past, Present, and Future

You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog’s age… I was on blogger previous). I do believe it’s worth publishing and helping business professionals better realize what MarTech was, is, and the future of what it will be. First, of course, is that MarTech is a portmanteau of marketing and technology. I missed a great

Why Our Eyes Need Complementary Color Palette Schemes… And Where You Can Make Them

Did you know that there’s actually biological science behind how two or more colors complement one another? I’m not an ophthalmologist nor an optometrist, but I’ll try to translate the science here for simple folks like myself. Let’s start with color in general. Colors Are Frequencies An apple is red… right? Well, not really. The frequency of how light is reflected and refracted off of the surface of an apple makes it detectable, converted by