It’s difficult to pinpoint what point in my career prepared me for success. When I was in the Navy, while I was formally an Electrician, as an engineer I was also an also an advanced firefighter. I was also designated ESWS, an enlisted surface warfare specialist certification that provided me with an overview of virtually every job and system on my ship. That cross-functional knowledge and experience was the foundation of my young leadership experience. After the Navy, I worked at a newspaper as an industrial electrician. My ability to learn and work cross-functionally led
Business owners and marketers are often overwhelmed when it comes to digital marketing. There’s a mindset that I push folks to adopt as they think about sales and marketing online: It’s always going to change – every platform is going through intense transformation right now – artificial intelligence, machine learning, natural language processing, virtual reality, mixed reality, big data, blockchain, bots, Internet of Things… yeesh. While that sounds terrifying, keep in mind that’s all to our industry’s benefit. Consumer safety and privacy will improve, as will the channels and strategies that we can deploy to
We’ve continued to work on our optimization guide for our clients. While we audit and provide our clients with what’s wrong and why it’s wrong, it’s imperative that we also provide the guidance on how to correct the issues. When we audit our clients, we’re always surprised at the minimal effort put into to enhance their YouTube presence and the associated information with the videos they upload. Most just upload the video, set the title, and walk away. YouTube is the second largest search engine behind Google and also compliments Google Search Engine Result Pages.
The first time I met Andrea Vahl and heard her speak was years ago at Social Media Marketing World. Years later, I was blessed to have our paths cross again when we were both speakers at Concept ONE, an incredible digital marketing expo put on in the beautiful Black Hill Mountains of South Dakota. And wow, am I glad that I had the pleasure to hear Andrea speak again! First, she’s incredibly funny – it’s not often you see a speaker who is also a successful stand-up comedian! Second, and most importantly, Andrea walked through
We met recently with a local university to help develop a certification program regionally for digital marketing. I love the fact that a university is open to this. As described by the educators, they simply can not put together a 4+ year curriculum that will be able to keep their students on up-to-date on modern digital marketing strategies. As well, they’ll be opening their doors to non-graduates. I think this is outstanding. As I spoke with the educators, I likened Marketing to Electrical Engineering. The ability to acquire a Bachelors, Masters, or even Doctorate in Electrical