We’ve continued to work on our optimization guide for our clients. While we audit and provide our clients with what’s wrong and why it’s wrong, it’s imperative that we also provide the guidance on how to correct the issues. When we audit our clients, we’re always surprised at the minimal effort put into to enhance their Youtube presence and the associated information with the videos they upload. Most just upload the video, set the title,
What Is MarTech? Marketing Technology: Past, Present, and Future
You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog’s age… I was on blogger previous). I do believe it’s worth publishing and helping business professionals better realize what MarTech was, is, and the future of what it will be. First, of course, is that MarTech is a portmanteau of marketing and technology. I missed a great
Why Our Eyes Need Complementary Color Palette Schemes… And Where You Can Make Them
Did you know that there’s actually biological science behind how two or more colors complement one another? I’m not an ophthalmologist nor an optometrist, but I’ll try to translate the science here for simple folks like myself. Let’s start with color in general. Colors Are Frequencies An apple is red… right? Well, not really. The frequency of how light is reflected and refracted off of the surface of an apple makes it detectable, converted by
JungleScout: Tools and Training To Launch And Grow Your Sales On Amazon
There’s no understating the impact of Amazon on the retail and ecommerce. Not to mention the devastation that occurred in the retail industry due to the pandemic and the subsequent decision to lockdown the vast majority of small retailers. Today, more than 60 percent of consumers start their online shopping searches on Amazon. Amazon’s revenue from its marketplace sellers increased by more than 50 percent in 2020 compared to the previous year. 2021 Will Bring
The Relationship Between Personas, Buyer Journeys, And Sales Funnels
High-performance inbound marketing teams utilize buyer personas, understand buying journeys, and closely monitor their sales funnels. I’m helping deploy a training lesson on digital marketing campaigns and buyer personas with an international company right now and someone asked for clarification on the three so I think it’s worth discussing. Targeting Who: Buyer Personas I recently wrote on buyer personas and how critical they are to your digital marketing efforts. They help segment and target your