What is a Marketing Strategy?

Over the last several months, I’ve been assisting Salesforce customers with developing a strategy on how to best utilize their licensed platforms. It’s an interesting opportunity and one that’s actually surprised me. Having been an early employee of ExactTarget, I’m a huge fan of the infinite capabilities of Salesforce and all of their available products. This opportunity came to me through a Salesforce partner that has an outstanding reputation for implementing, developing, and integrating the

Marketing Has Become The Lynchpin of Cross-Functional Success in Corporations

It’s difficult to pinpoint what point in my career prepared me for success. When I was in the Navy, while I was formally an Electrician, as an engineer I was also an also an advanced firefighter. I was also designated ESWS, an enlisted surface warfare specialist certification that provided me with an overview of virtually every job and system on my ship. That cross-functional knowledge and experience was the foundation of my young leadership experience.

Google Primer: Learn New Business and Digital Marketing Skills

Business owners and marketers are often overwhelmed when it comes to digital marketing. There’s a mindset that I push folks to adopt as they think about sales and marketing online: It’s always going to change – every platform is going through intense transformation right now – artificial intelligence, machine learning, natural language processing, virtual reality, mixed reality, big data, blockchain, bots, Internet of Things… yeesh. While that sounds terrifying, keep in mind that’s all to

10 Steps to Optimize Your YouTube Video

We’ve continued to work on our optimization guide for our clients. While we audit and provide our clients with what’s wrong and why it’s wrong, it’s imperative that we also provide the guidance on how to correct the issues. When we audit our clients, we’re always surprised at the minimal effort put into to enhance their YouTube presence and the associated information with the videos they upload. Most just upload the video, set the title,

The Best Course To Get Started With Facebook Advertising

The first time I met Andrea Vahl and heard her speak was years ago at Social Media Marketing World. Years later, I was blessed to have our paths cross again when we were both speakers at Concept ONE, an incredible digital marketing expo put on in the beautiful Black Hill Mountains of South Dakota. And wow, am I glad that I had the pleasure to hear Andrea speak again! First, she’s incredibly funny – it’s

Pluralsight: Learn Marketing Affordably with Online Courses

We met recently with a local university to help develop a certification program regionally for digital marketing. I love the fact that a university is open to this. As described by the educators, they simply can not put together a 4+ year curriculum that will be able to keep their students on up-to-date on modern digital marketing strategies. As well, they’ll be opening their doors to non-graduates. I think this is outstanding. As I spoke with