Sales and Marketing Training

Analytics, content marketing, email marketing, search engine marketing, social media marketing, and technology training on Martech Zone

  • Marketing Project Management Platform - Clickup Collaboration, PM

    ClickUp: Marketing Project Management That’s Integrated With Your Martech Stack

    One of the unique things about our digital transformation firm is that we’re vendor agnostic regarding the tools and implementations we are doing for clients. One area where this comes in handy is project management. If the client utilizes a specific platform, we’ll either sign up as users or they’ll provide us access and we’ll work to ensure the project…

  • Digital Strategy Must-Haves This Year

    Top 3 Must-Haves for Your Digital Marketing in 2023

    The beginning of a new year always prompts conversations among digital marketers about the next big trend and what trends will be left behind. The digital landscape changes all the time, not just in January, and digital marketers have to keep up. While trends come and go, there are tools every marketer can utilize to be innovative, authentic, and effective.…

  • what is netnography

    What is Netnography? How Is It Being Used In Sales and Marketing?

    You’ve all heard my thoughts on buyer personas, and the virtual ink is barely dry on that blog post, and I’ve already found a new and much better way of creating buyer personas. Netnography has emerged as a much faster, more efficient, and more accurate means of creating buyer personas. One means of this is online research companies utilizing location-based…

  • Context and Personalization in the Customer Journey

    The Key to Understanding And Personalizing the Consumer Journey Is Context

    Every marketer knows that understanding consumer needs is critical for business success. Today’s audiences are more conscious about where they shop, partly because they have so many choices available, but also because they want to feel like brands align with their personal values. More than 30% of consumers will quit doing business with a preferred brand after just one bad experience.…

  • Key Marketing Campaign Metrics

    Key Metrics You Should Be Focused On With Digital Marketing Campaigns

    When I first reviewed this infographic, I was a bit skeptical that there were so many metrics missing… but the author was clear that they were focused on digital marketing campaigns and not an overall strategy. There are other metrics we observe overall, like the number of ranking keywords and average rank, social shares, and share of voice… but a…

  • Marketing Campaign ROI Calculator

    Calculator: How To Accurately Calculate Your Marketing Campaign Return on Investment (ROI)

    Campaign ROI Calculator Campaign Results Direct Campaign Expenses * $ Expenses specifically for campaign. Direct Campaign Revenue * $ Attributable revenue generated by campaign. Indirect Campaign Revenue * $ Additional annual revenue, if any. Platform Expenses Annual Platform Expenses * $ Annual platform licensing and support. Annual Campaigns Sent * Campaigns sent on platform annually. Salary Expenses Annual Salaries *…

  • Types of Digital Marketers

    30+ Areas Of Focus For Digital Marketers In 2023

    Just as the number of solutions in digital marketing continues to skyrocket in growth, so do the areas of focus of digital marketers. I’ve always been appreciative of the challenges our industry brings, and not a day goes by that I’m not researching and learning about new strategies, techniques, and technologies. I’m not sure that it’s possible to be a…

  • Marketing Campaign Planning Checklist Download PDF

    Marketing Campaign Checklist: 10 Steps To Plan For Superior Results

    As I continue to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their marketing campaigns that prevent them from meeting their maximum potential. Some findings: Lack of clarity – Marketers often overlap steps in the buying journey that don’t provide clarity and focus on the purpose of the audience. Lack of…