Marketing Infographics Mobile Marketing, Messaging, and Apps

Women are from RIM, Men are from Google

Douglas KarrAug 27, 2011

Less than a minute

Who knew that devices, platforms, apps and even click-through rates (CTR) differ between males and females on mobile devices? Inneractive recently released this marketing infographic that speaks to the differences. Inneractive has built a real-time revenue maximization engine that continually works to make sure that you get the highest fill rate and eCPM possible at every moment.

Two key findings:

Men responded to mobile marketing and had significantly higher click-through rates.
Men gravitated to Google Android, women to RIM’s Blackberry.

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

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Douglas Karr

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