Marketing Infographics,

Ultimate Guide to Monitoring Your Online Reputation

The good folks at Trackur have put together this infographic on how to monitor your personal or your brand’s reputation online. The steps they specify:

  1. Identify your reputations – monitor names brand names, company names, product names and variations.
  2. Quantify your audience – who has a stake in your online reputation?
  3. Understand your goals – how are you going to measure the whether your reputation is improving?
  4. Specify your needs – what tools do you require and what sources do you need to monitor?
  5. How will you monitor? – what processes are in place to be alerted and respond to issues?
  6. Who will monitor the conversations? – who are you entrusting with managing and responding to online reputation issues?

Ultimate Guide to Monitoring Your Reputation Online

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