Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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11 Best PR Distribution Marketplaces to Get Noticed in the AI Era 2025
Drowning in AI-generated noise, how do you make your message stand out in 2025? A press release alone won’t cut it. It’s the distribution that defines whether your story gains traction or fades into the void. That’s where PR distribution…
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When and How to Hire Developers for Complex Marketing Technology Integrations
Marketing tech stacks have grown significantly more complex and must accommodate a number of tools for seamless customer journeys. Demand for extremely skilled developer resources to perform these integrations is off the charts. The answer is nearshoring. What is Nearshoring?…
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5 Tips for Staying Productive in a World of Continuous Interruptions
The average worker gets just 12 minutes on a task before being interrupted, and it takes an average of 25 minutes to recover that focus. UC Berkeley In marketing and sales, it seems that distraction is the default. Work doesn’t…
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The Brand Promise: Reputation, Trust, and Crisis in Today’s Digital World
A friend of mine recently asked marketers what their definition of a brand was. I responded that a brand was the vision that I wanted to deliver to the customers I worked with. He asked, So what’s a brand strategy?…
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Does Your Marketing Content Encourage or Discourage Your Ideal Customers?
Companies often walk a fine line between offering too little information and overwhelming prospective buyers with too much. The question is not simply whether your website or collateral is informative; it’s whether it helps buyers take the next step in…
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ClickMagick: Stop Wasting Ad Spend, Accurately Measure Ad Clicks, and Start Optimizing Smarter
When ad spend is mounting, conversion discrepancies pile up, and you’re struggling to sew together data from scattered sources, frustration sets in fast. You need every click, every action, every funnel step crystal‑clear, without blind spots or guesswork. ClickMagick Enter…
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Duda: The AI-Powered CMS That Finally Bridges Business Goals, Creative Output, And Performance
For decades, businesses have struggled with the gap between strategy and execution when it comes to digital publishing. Content management systems (CMS) were either too rigid, limiting creative output and flexibility, or too open-ended, leaving teams to wrestle with plugins,…
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How to Optimize a Knowledge-Base Article
Knowledge base articles are one of the most valuable tools for empowering customers, reducing support requests, and improving product satisfaction. Yet writing an effective article isn’t as simple as documenting a process. To be truly effective, your articles must be…
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Blunders Learned from Publishing a Book… and the Playbook I’d Follow Today
Fifteen years ago, I did something that many people dream about but few actually finish: I wrote a book. 11te Blogging for Dummies. I was proud. Exhausted, but proud. After all, writing a book is no small feat—it’s research marathons,…
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Conversica: Turning Customer Interest into Real Conversations with AI Agents
Modern businesses invest heavily in marketing and customer engagement—launching ads, hosting events, sending emails, and producing content. But too often, those efforts stop short of what really matters: authentic conversations with customers and prospects. Without personalized follow-up, leads stall, service…
