This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Remove.bg: Remove Image Backgrounds from Headshots, People, and Objects Flawlessly with AI
If you’re not following Joel Comm, do it. Now. Joel is one of my favorite resources for technology. He’s blunt, honest, and incredibly transparent. Not a day goes by that I’m not checking in to what he’s discovered next… and he let everyone know about a new tool online, remove.bg. The tool utilizes artificial intelligence (AI) to analyze images with…
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Digital Marketing vs. Traditional Marketing: Definitions, Growth, and Intersection
With my career spanning decades, I’ve enjoyed working in both the traditional and digital marketing industries. My career started at a newspaper, where I caught the Internet bug and began networking and programming. I moved on to database marketing and direct mail and then to MarTech and SaaS platforms. I often share that much of my success was bringing the…
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Email Drip Campaign Tips, Examples, Statistics and Best Practices
Email drip campaigns, akin to the precision and care of drip irrigation in agriculture, are a cornerstone in nurturing and converting leads within the digital marketing landscape. What is a Drip Email Campaign? Email drip campaigns consist of a series of pre-written, automated emails dispatched to potential customers at various stages of the buyer’s journey, from initial awareness to post-purchase…
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App: Email Subject Line Length and Mobile Display Visibility (Character Counts)
With mobile overtaking the desktop for email open rates, I was researching the viewable length of subject lines on a mobile device. Subject lines are typically more important than the email content regarding the reader’s behavior and whether or not they will open the email. Want to test your email subject line and see if it fits? Just type or…
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Validity Everest: The Email Success Platform For Managing Reputation, Deliverability, and Increasing Email Marketing Engagement
Congested inboxes and tighter filtering algorithms make it more difficult to attract the attention of your email recipients. Everest is the email deliverability platform developed by Validity that merged their acquisition of 250ok and Return Path into one central platform. The platform is a complete solution for designing, executing, and optimizing email marketing for improved inbox deliverability and engagement. To…
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Podcasting Continued its Growth In Popularity in 2023
Podcasting has carved out a significant niche in the digital landscape, emerging as a leading medium for personal expression, storytelling, and education. In the past decade, its popularity has been nothing short of meteoric, capturing the attention of audiences worldwide. We’ve got over 4 million downloads of 200+ episodes of our marketing podcast, and it continues to grow despite me not…
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How Much Do Infographics Cost?
Businesses that publish infographics have 12% greater traffic volume What is an Infographic? Most content marketers think an infographic is simply wrapping a ton of data and statistics around a given premise. Ugh… we see these all over the web and rarely share them unless there’s something incredibly compelling about some of the stats found. We believe a balanced infographic…
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Calendly: How To Embed A Scheduling Popup or Embedded Calendar In Your Website or WordPress Site
A few weeks ago, I was on a site and noticed when I clicked a link to schedule an appointment with them that I wasn’t brought to a destination site; there was a widget that published the Calendly scheduler directly in a popup window. This is a great tool… keeping someone on your site is a much better experience than…
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AppSheet: Build And Deploy A Content Approval Mobile App With Google Sheets
While I still develop from time to time, I lack both the talent or the time to become a full-time developer. I appreciate the knowledge I have – it helps me to bridge the gap between development resources and businesses that have a problem every day. But… I’m not looking to keep learning. There are a couple reasons why advancing…
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A List Of All Salesforce Products for 2025
Salesforce continues to lead the SaaS industry with its enterprise solutions because they are cloud-based, customizable, feature-rich, integrated, secure, and scalable. At the core of Salesforce is a foundational CRM where companies can realize a single, shared view of every customer for better relationships. As we discuss the platforms with our prospects and clients, we liken Salesforce to buying a…
