This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Google Analytics 4: Analyzing Your Social Media Referral Traffic and Campaigns
Social media has emerged as a potent force for driving word-of-mouth marketing and referral traffic to websites for some industries and strategies. Social media platforms aren’t limited to sharing personal experiences and connecting with friends; they’re also a legitimate source of traffic and prospects for businesses. Utilizing analytics to track social media referred traffic to your site is critical to…
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The State of Podcast Advertising
Podcasting has experienced remarkable growth, with podcast advertising emerging as a pivotal revenue stream. In 2006, only 22% of Americans knew what a podcast was, but since then, the number of podcast listeners has grown by nearly 50%, showcasing the enduring popularity of this medium. Voices.com did a study on podcast advertising, and the results are summarized below. The study…
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How To Search For And Buy A Domain Name
If you’re trying to find a domain name for personal branding, your business, your products, or your services, Namecheap offers a great search for finding one: Find a domain starting at $0.88 powered by Namecheap 6 Tips On Choosing And Buying A Domain Name Here are my personal opinions on choosing a domain name: The shorter the better – the…
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Guess What? Vertical Videos Aren’t Just Mainstream, They’re More Effective
Years ago, a colleague publicly mocked me online when I was sharing my thoughts via video. His problem with my videos? I was holding the phone vertically rather than horizontally. Based on my video orientation, he questioned my expertise and standing in the industry. It was maddening for a few reasons: Videos are all about their ability to captivate and…
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UXCam: Capture Every Insight to Optimize Your Mobile App Experience
Every successful mobile product starts with a deep understanding of user behavior. However, most analytics solutions fail to achieve that clarity without compromising performance or privacy. UXCam bridges the gap between raw behavioral data and actionable insights for product teams aiming to build flawless, high-performing apps. UXCam UXCam is a mobile-first analytics platform trusted by over 37,000 products. It empowers…
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Cognism: Find Accurate, Compliant Prospect Contact Information For Your B2B Sales Teams
Sales teams rely on accurate and up-to-date sales intelligence to identify prospects, engage with decision-makers, and convert leads into loyal customers. However, obtaining reliable sales intelligence is not without its challenges. Let’s explore these challenges and discover how Cognism, a cutting-edge sales intelligence solution, comes to the rescue, transforming how businesses connect and thrive. The Researching Quagmire: Sales representatives often…
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The State of Content Marketing In 2023: Benefits, Mediums, Channels, and Trends
Content marketing is a strategy to create and distribute valuable, relevant, and consistent content to attract and engage a target audience. This content can take various forms, from blog posts and videos to infographics and podcasts. For several compelling reasons, companies in the business-to-business (B2B) or business-to-consumer (B2C) sectors invest in content marketing. Why Companies Invest in Content Marketing Establishing…
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What’s a Mashup?
The term mashup was originally popularized in the early 2000s. While it’s challenging to attribute it to a single individual, it gained prominence in the context of web applications that combined data from multiple sources to create new, integrated services. It’s not a recent concept, but the proliferation of APIs and web services has made mashups more common today. I…
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Meltwater’s Social Media Management Platform: Elevate Your Online Presence
Social media has become an integral part of any successful marketing strategy in the digital landscape. Brands are continually striving to create powerful communities, engage with their audience, and harness the potential of social platforms. Meltwater, a leading player in the world of sales, marketing, and online technology, offers a comprehensive Social Media Management (SMM) platform designed to empower businesses…
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Chief Swag Officer: Why Every Creator Should Brand Their Mic With a Custom Flag or Pop Cover
In a media landscape dominated by short-form video, livestreaming, and visual-first platforms, your voice isn’t the only thing your audience hears—it’s something they see. And yet, many creators overlook one of the most visible pieces of gear in their content: the microphone. Enter Chief Swag Officer, the #1 pop cover and mic flag company, dedicated to transforming microphones into powerful…
