This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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2024 Predictions: What’s Changed In AdTech And How Will It Impact Advertising This Year?
2024 is here, having brought new waves of anticipation and optimism about the state of AdTech. From the overwhelming impact of artificial intelligence (AI) to the brand wars with ad blockers – this past year was saturated with events. We’ve seen how trends emerged and died out, the power struggle between open web publishers and walled gardens, the incredible growth…
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JivoChat: Centralize Your Live Chat, Social Media, Messengers, and Phone Calls into a Single Platform
Effective communication is vital to building strong customer relationships and driving sales. With customers increasingly turning to various messaging platforms and social media channels to connect with businesses, it can be challenging to manage multiple channels efficiently. However, JivoChat, a robust customer communication platform, solves this problem by centralizing all your contact channels in one convenient location. Centralize All Your…
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Mac OSX: How To Customize your Terminal Window With Profiles
One of the things I enjoy about OSX is the flexibility of the look and feel of the operating system. If you do any development on OSX, I’m sure you’ve opened Terminal to do some work. The default, small, black and white Terminal window can be difficult to see (or even find) if you’re running some high-resolution monitors. What you…
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Gain Customer Trust With These Three Privacy-Centric Advertising Practices
A one-size-fits-all advertising approach no longer cuts it. Customers expect personalized advertising experiences that cater to them. And they also want to have a say in how they see and receive ads. But there’s a catch. Much of today’s advertising comes from third-party (3P) data. With the deprecation of third-party cookies and data privacy laws—not to mention consumers themselves are…
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Tapfiliate: Maximize Your Brand’s Growth with Effortless Affiliate Marketing
Businesses face increasing pressure to grow revenue while managing tight budgets. Traditional advertising can be cost-prohibitive, leaving companies searching for innovative, affordable ways to expand their reach. Affiliate marketing is a proven solution, enabling businesses to tap into networks of brand advocates who drive sales while keeping acquisition costs low. However, managing affiliate programs can be complex without the right…
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Property Management Marketing: How Entrata Boosts Business Growth and Enhances Customer Experience
Americans are increasingly choosing rental housing as the number of married couples with children decreases dramatically and millennials choose to be renters for mobility, comfort, and financial reasons. With the uptick in millennials saturating the rental market, it’s no surprise that recent studies have found that 74 percent of prospective apartment renters are taking to the internet using their mobile…
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How Insurance Companies Are Leveraging Social Media for Marketing, Sales, and Retention
In an industry built on trust, relationships, and long-term value, the insurance sector has often lagged behind more agile verticals in adopting digital-first strategies. But that has changed. Today, social media is no longer just a nice-to-have—it’s become a strategic pillar for insurance companies and representatives seeking to drive acquisition, build brand affinity, and retain policyholders. Unlike fashion, tech, or…
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10 Ways That Companies Are Reducing Data Storage and Retention Costs
We’re assisting a company in backing up and migrating their Universal Analytics data. If there was ever a great example of the cost of data, this is it. Analytics captures data non-stop and is presented by hour, day, week, month, and year. If we wish to make all the data accessible, the client can spend tens of thousands of dollars…
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2Checkout: Scale Your Payment Processing Globally To Maximize Revenue
If you’ve never had the opportunity to integrate a payment processing solution, you’re in for quite the learning experience. Payment processors have a range of features and offerings, from fees and how long your payments are held to the user’s checkout experience, global support, fraud prevention, and the quality of tools for you to monitor revenue. 2Checkout is a cloud-based…
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iThemes Security Pro: The Essential WordPress Security Plugin for Self-Hosted Websites
WordPress is a popular and widely used platform for building websites, but its popularity also makes it a prime target for hackers. A colleague of mine recently told me how a client on his server installed a malicious plugin that infected every WordPress instance on his server. After he spent hours cleaning out the malware, he launched the sites and…
