This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
7 Best Practices For Improving The SEO Of Your Shopify Store
Shopify is one the most sought-after eCommerce content management and shopping cart platforms with built-in Search Engine Optimization (SEO) features. It is easy to use with no coding skills required and simple backend administration, helping users save ample time and money. While Shopify makes certain things quick and easy, there is still a lot of effort to put in to…
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Advertising Technology
Pretargeting versus Retargeting
You may notice after you visit a specific site that you begin to see advertisements on another site about them more and more. It’s not a coincidence. Systems like Google Adwords utilize a third-party cookie that enables them to see when you visit an advertiser’s site and then follow you as you visit other sites with advertisements. Retargeting is quite…
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Advertising Technology
Steve Jobs: The Infographic and Insights Beyond the Apple Legacy
I’m an Apple fanboy and believe there are essential lessons that were deployed by Steve Jobs and the amazingly talented people he had working for him. Two lessons stand out for me: Marketing the potential for using your products or using your services is more powerful when marketing than the features you’ve developed. Apple marketing inspired its prospects and customers,…
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E-commerce and Retail
Should Your Brand Should Implement Website-Embedded 1:1 Video Chat?
As digital shopping and remote service continue to reshape customer expectations, a growing number of companies are embedding live, one-on-one video chat directly into their websites. These interactions allow site visitors to initiate face-to-face conversations with product experts, sales reps, or support teams—mimicking the immediacy and personal connection of in-store service. This once-novel feature has matured into a measurable and…
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Marketing Tools
SimpleTexting: An SMS and Text Messaging Platform
Getting a welcomed text message from a brand that you’ve provided permission to may be one of the most timely and actionable marketing strategies you can implement. Text Message Marketing is being utilized by businesses today to: Boost Sales – Send promotions, discounts, and limited-time offers to grow revenueBuild Relationships – Provide customer service and support with 2-way conversationsEngage Your…
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Public Relations
10 Steps for Public Relations Professionals to Improve their Pitches in 2025
Public relations professionals face a significant challenge. Publishers, influencers, and journalists are overworked and under-resourced, with inboxes overflowing—more than half receive over 50 pitches per week, and nearly one in ten field over 150. Meanwhile, AI-generated content is flooding the market, PR automation tools are being misused, and relevance is often sacrificed for volume. In this environment, standing out requires…
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E-commerce and Retail
2Checkout: Scale Your Payment Processing Globally To Maximize Revenue
If you’ve never had the opportunity to integrate a payment processing solution, you’re in for quite the learning experience. Payment processors have a range of features and offerings, from fees and how long your payments are held to the user’s checkout experience, global support, fraud prevention, and the quality of tools for you to monitor revenue. 2Checkout is a cloud-based…
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Email Marketing & Automation
How And Why To Register A Distribution Email Address for a Corporate Google Account
When my agency started working with a client, we requested that they provide us access to their Google accounts with full permissions. This enables me to research and optimize their Google tools – including Search Console, Tag Manager, Analytics, and YouTube. The company gets confused about who owns the Gmail account used to log in and maintain those properties. And the…
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Mobile Marketing, Messaging, and Apps
Mobile Marketing Strategies: 20 Tips For Engaging Customers Wherever They Are in 2025
Mobile devices have evolved from convenience tools into essential instruments for research, communication, commerce, and content consumption. Today’s consumers routinely use their phones to compare prices, read reviews, watch tutorials, scan QR codes, and make decisions on the spot. But unlike desktop users, mobile users often aren’t stationary—they may be walking, commuting, waiting in line, or engaged in other tasks…
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Artificial Intelligence
Google Vertex AI: Your AI Powerhouse for Every Business Need
In a recent article, I explained why I left the agency business behind and accepted a CMO position at a retail AI platform, OpenINSIGHTS. In full disclosure, the company is a Google partner and has designed and engineered a platform in the retail DTC industry that’s exceeding everyone’s expectations… especially Google’s. Google’s Multifaceted Approach To AI Regarding AI, Google isn’t…