This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Paid and Organic Search Marketing
How Trusted Brands Leverage Content and Search Marketing Technology to Reach People First
Search engine optimization (SEO) has long been a trusted and bankable part of most (if not all) successful marketing campaigns. But as the industry evolves, the gap between the what of SEO and the how seems to be widening. Many people understand the importance of SEO and even the basic mechanics — use the right tools to find the right…
- Content Marketing
WordPress: Add a Shortcode To Display Today With Optional Formatting and Calculations
The power to dynamically display content allows WordPress users to create more engaging, up-to-date, and relevant user experiences. One handy application of this dynamic capability is using shortcodes to insert custom content into posts, pages, and widgets. This article introduces a custom shortcode to display the current date and time and even calculate date adjustments, all formatted according to your…
- Advertising Technology
Meta: Track The Impact of Facebook Ad Campaigns At Your Store With The Conversions API
For businesses with physical retail locations, measuring the direct impact of online Meta ad campaigns on driving in-store sales can be challenging. Clicks and online conversions don’t tell the full story. That’s where the Conversions API comes in. The Conversions API lets businesses connect in-store point-of-sale (POS) systems and customer purchase data with Meta. This enables businesses to match customers’…
- Sales Enablement, Automation, and Performance
People.ai: The Smartest Way to Power Scalable Go-To-Market Sales Execution
Even the best sales leaders can be held back by fragmented data, unpredictable pipelines, and sellers who are too busy to be effective. Forecasts often feel like educated guesses, and win rates suffer when sales activities and customer insights are scattered across disconnected tools. To grow consistently, revenue teams need precision, not just process. People.ai That’s where People.ai comes in.…
- Sales and Marketing Training
Converged, Cross-Channel, Integrated, Multichannel, Omnichannel, Unified Marketing Strategies: Understanding the Difference
Modern marketing demands diverse channel reach strategies and deeply integrated in execution. Simply being present across platforms is no longer enough. Brands must now consider how their messages travel, evolve, and resonate across every touchpoint. Below is a comprehensive guide to today’s most crucial cross-media marketing strategies, explaining how each works, how they differ, and what it takes to implement…
- Sales and Marketing Training
Coursera: Master Facebook & Instagram with Meta’s Social Media Marketing Course and Certification
Social media isn’t just a branding channel—it’s a performance engine. But in a crowded, algorithm-driven digital world, simply posting content isn’t enough. Brands require strategic expertise to cut through the noise, engage their audiences, and achieve tangible business results on platforms like Facebook and Instagram. That’s why serious marketers, entrepreneurs, and employers are now treating professional certification as non-negotiable. Meta…
- Marketing Infographics
Enhance Your Google SERP Presence With These Rich Snippets
Companies spend a ton of time seeing if they’re ranking on search and developing amazing content and sites that drive conversions. But a key strategy often missed is how they can enhance their entry on a search engine result page. Whether you’re ranking or not only matters if the search user is compelled to actually click through. While a great…
- Customer Data Platforms
Big Data is Pushing Marketing into Real-Time
Marketers have always sought to reach their customers at just the right moment – and to do so before their competitors. With the advent of the Internet and real-time analytics, the timeframe for being relevant to your customers is shrinking. Big Data is now making marketing even faster, more responsive, and more personal than ever before. The massive amounts of…
- Advertising Technology
Quartile: Centralized, AI-Powered Optimization For E-commerce Cross-Channel Advertising
Ecommerce advertisers face a range of challenges in their advertising endeavors. Maximizing advertising performance across various channels is crucial for brands and agencies. Quartile has developed an award-winning platform that addresses these obstacles and empowers e-commerce advertisers to achieve optimal results. Here are the key challenges that Quartile overcomes for e-commerce advertisers: Managing Multiple Channels: Advertising across multiple channels is…
- Analytics & Testing
Google Analytics 4: How To Maximize Insights By Leveraging User Attributes and Demographic Data
Understanding your audience is paramount to success. Google Analytics 4 (GA4) provides a wealth of user attributes and demographic data that can significantly enhance your marketing strategies and decision-making processes. This article will explore how to effectively leverage this information, define key attributes, and guide you through creating insightful comparisons and reports. Table of ContentsHow GA4 Acquires and Applies DataSampling…
