This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Integrately: How To Integrate Salesforce Marketing Cloud With WordPress Using Elementor Forms
As Salesforce consultants, a problem that we continuously see in our space is the development and upkeep costs of integrating third-party sites and applications with Marketing Cloud. While we do a lot of integration and automation development on behalf of our clients, we will always research whether or not there is a solution available on the market first. The benefits…
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String Locator: How To Locate Code In A WordPress Theme or Plugin
The theme Martech Zone is using is no longer supported and the developers have disappeared, so I’ve been managing development myself. It’s been quite a challenge but the theme was pretty well-developed so I’ve been able to make a ton of customizations as well as retire some of the features that I’d never be using. Most recently, my host offered…
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6 Best Practices For Increasing The Return on Investment (ROI) Of Your Email Marketing
When looking for a marketing channel with the most steady and predictable return on investment, you look no further than email marketing. Aside from being quite manageable, it also gives back $42 for each $1 spent on campaigns. This means that the calculated ROI of email marketing can reach at least 4200%. In this blog post, we will help you comprehend how…
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Learning Technology Is Critical as a CRM Manager: Here Are Some Resources
Why should you learn tech skills as a CRM Manager? In the past, to be a good Customer Relationship Manager you needed to have psychology and a few marketing skills. Today, CRM is much more a tech game than originally. In the past, a CRM manager was more focused on how to create an email copy, a more creative-minded person.…
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Telling, Showing, Versus Involving: A Guide for Marketing Professional Development
I’ve been writing about professional development of new marketing professionals recently because I believe: Job opportunities are declining because traditional marketing education cannot keep up with the latest technological advancements in our industry. Job opportunities will decline as fundamental jobs are enhanced or replaced by AI. Developing professional skills is paramount for staying competitive and innovative in marketing. Understanding the…
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Align Your Brand and Your Team with Optimized LinkedIn Profiles That Sell
The B2B buying journey is often digital-first, so your BDR, SDR, and AM’s LinkedIn profiles serve as the front door to your brand. Every business relationship requires personal trust between the client and customer. So… before a prospect ever books a call, they’re browsing your people. If what they see is an outdated job history, a vague headline, or a…
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7 Lessons For Retail In The Age of E-Commerce
E-Commerce is taking over the retail industry by the minute. It’s making it all the more difficult to keep brick and mortar stores afloat. For brick-and-mortar stores, it isn’t about stocking up inventory and managing accounts and sales. If you’re running a physical store, you need to move to the next level. Give the shoppers a compelling reason to come to your…
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Outlook: Will Copilot Help Microsoft Outlook Regain The Corporate Desktop?
For years, Microsoft Outlook was a thorn in the side of email designers, rendering their emails using Word rather than a browser-based renderer. It caused countless user experience (UX) issues that required a lot of workarounds and hacks to look good. Thankfully, Microsoft bailed on Word and turned to browser-based rendering with their latest releases, bringing consistency across Windows and…
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Salient: Why This Responsive WordPress Theme Should Be Your Next (and Last!)
We’ve implemented, customized, and even built thousands of WordPress themes over the last two decades. Having a responsive website is not just a luxury but a necessity. With the dominant use of smartphones and tablets, users access websites from various devices and screen sizes. Responsive design is crucial to meet this demand and provide a seamless user experience. What is…
