This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Artificial Intelligence
Leadflow: An AI-Powered Lead Generation System for US-Based Real Estate Professionals
Leadflow is a real estate lead generation (leadgen) system for real estate professionals, including landlords, wholesalers, real estate agents, Airbnb hosts, real estate brokers, mortgage brokers, flippers, appraisers, and more. Leadflow provides comprehensive marketing tools and scores each property with Sellability Scores ranging from 0 to 1,000. The higher the score, the higher the propensity of the property to sell.…
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Sales and Marketing Training
How Has Marketing To Teenagers Changed In A Generation?
As a single father who raised two teenagers, I’m under no illusion about the influence that a child can have on the purchase decisions of parents. While money was often tight, I always seemed to find funds for the next purchase – albeit a constructive hobby, some latest fashion, or the next smartphone. My children didn’t abuse this… but there…
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Content Marketing
What Are The Most Popular Bookmarking Platforms To Read-It-Later?
Bookmarking is a digital method to save and organize web pages online. It allows users to store links to web resources and articles they find interesting or wish to access later. Originally, bookmarks were just a simple feature within browsers, enabling individuals to keep a list of favorite sites. However, with the evolution of the internet, bookmarking has expanded into…
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Social Media & Influencer Marketing
Why It’s Time to Retire the Term “Affiliate Marketing”
The marketing industry is transforming. So much so that most marketers say the business has adapted to more change over the last few years than in the last five decades. Much of the change is driven by new technologies and a proliferation of data. Affiliate marketing, in particular, is undergoing such fundamental changes that it’s high time we retire the…
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Content Marketing
String Locator: How To Locate Code In A WordPress Theme or Plugin
The theme Martech Zone is using is no longer supported and the developers have disappeared, so I’ve been managing development myself. It’s been quite a challenge but the theme was pretty well-developed so I’ve been able to make a ton of customizations as well as retire some of the features that I’d never be using. Most recently, my host offered…
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Event Marketing
Why Selfie Booths Are a Must-Have for Successful Event Marketing
At my wedding last year, the venue surprised us by throwing in a selfie booth. To say it was a success would be an understatement… almost everyone at the event used the booth to snap photos with friends and family. Selfie booths have become an indispensable fixture at events… and not just personal events. Corporate conferences and product launches can…
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Content Marketing
A Guide for Marketers About Intellectual Property (IP)
Marketing is a continuous undertaking. Whether you are an enterprise corporation or a small business, marketing is essential to keep businesses afloat and help drive them toward success. So, it is important to secure and maintain your brand’s reputation to establish a smooth marketing campaign for your business. But before devising a strategic marketing campaign, marketers must fully realize their brand’s…
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E-commerce and Retail
Printful: On-Demand Print and Embroidery Fulfillment
One of the misnomers of dropshipping is that you lose profit as you pay other providers to print and fulfill your products. That’s not the case at all. At issue is the enormous startup costs to build your own storage and fulfillment centers to accommodate growth. Dropshippers can earn more than 50% more profit than those who keep their own…
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Artificial Intelligence
ADX: Navigating the Build vs. Buy Decision Amid AI-Integrated Digital Transformation
Businesses are confronting a pivotal moment in tech evolution. Artificial intelligence (AI), both predictive and generative, fundamentally transforms the SaaS industry. The choice between building custom software and buying off-the-shelf solutions isn’t new. Still, now, it’s interwoven with the massive potential of AI tools capable of self-learning, self-tuning, and even self-correcting. Companies that harness these tools to automate and personalize…
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Customer Data Platforms
GM: You’re Doing Surveys Wrong
After driving my car a decade, I decided to go big or go home. Influenced by my Grandfather’s love of his Cadillac and remembering the weekend rides where he took us out… I bought my first Cadillac earlier in the year. The dealership I purchased from is fantastic… down-to-earth folks from the receptionist to the salesperson to the service people.…
