This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Sales and Marketing Training
How to Justify Hiring a Digital Marketing Agency (And Market Your Own)
This week, I came across a post from a digital marketing agency listing all the reasons why you should hire them. Predictably, the first reason cited was digital marketing expertise. That gave me pause—not because agencies don’t have expertise, but because I think it misses the point. Most of the companies we work with already have talented, experienced marketers on…
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Content Marketing
10 Tips For Designing A Real Estate Website That Drives Potential Buyers and Sellers To Engage
Buying a building, home, or condo is an important investment… and often only happens once in a lifetime. Real estate buying decisions are motivated by a host of sometimes contradictory emotions – so there’s a lot that needs to be considered when designing a real estate website that helps them along the purchase journey. Your role, as an agent or…
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Social Media & Influencer Marketing
36 Rules of Social Media
If you’ve read this blog for some time, you know that I despise rules. Social media is still very young, so applying rules at this point still seems premature. The folks at FastCompany are putting together quite a collection of snippets of advice and calling them the Rules of Social Media. Source: FastCompany This infographic is a collection of the…
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Social Media & Influencer Marketing
VideoPeel: Remotely Capture, Manage, and Promote Customer Testimonial Videos for Social Proof
When it comes to ordering products and services online, I’m a huge fan. Not a week goes by that I’m not getting some package delivered, and my recycle bin is often overflowing with shipment boxes. I appreciate that I can pick up my mobile phone, open an app, and get the needed products in days or even hours. The downside…
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Social Media & Influencer Marketing
Creatorland: Helping Agencies and Influencers Navigate the Creator Economy and Uncover Business Opportunities
In the fast-evolving landscape of the creator economy, where the chaos of opportunities and connections often hinders efficient business practices, Creatorland emerges as a transformative business network. Launched in March to streamline the $250 billion Creator Economy, Creatorland has quickly become a vital resource for agencies seeking creators and influencers, offering unparalleled benefits and organization in the bustling industry. Navigating…
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Analytics & Testing
App: How to Run a Multivariate Test (MVT Sample Size Calculator)
Two digital marketing and user experience optimization testing methodologies are A/B testing and multivariate testing (MVT). Both approaches aim to improve website performance but differ in complexity and scope. This article will define each method, compare strengths and weaknesses, and guide the implementation of multivariate testing. If you’re looking for how to run an A/B test, we’ve published that article…
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E-commerce and Retail
Shogun: Your Ultimate E-commerce Page Builder for Shopify
The ability to design and publish beautiful, responsive pages is crucial to e-commerce success. Shopify has a robust templating engine, but learning to program in Liquid can be time-consuming, frustrating, and expensive. What if you could achieve this without a single line of code? Introducing Shogun, the flexible e-commerce page builder that effortlessly empowers you to create stunning online shopping…
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Marketing Tools
6 Emerging Martech Tools to Streamline Your Digital Marketing Campaigns
Martech tools that streamline digital marketing campaigns are among the greatest gifts given to modern brands and marketers today. Not only can martech tools help businesses save time and money — but they also deliver powerful insights. With this rich data, brands can refine their marketing approaches, dig deeper into their customers’ core needs, and ultra-personalize their messaging. Stick around…
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E-commerce and Retail
Go-To Strategies & Challenges To Holiday Marketing in Post-Covid Era
The special time of the year is right around the corner, the time we all look forward to unwinding with our loved ones and most importantly indulge in heaps of holiday shopping. Although unlike the usual holidays, this year stands apart due to the widespread disruption by COVID-19. While the world is still struggling to deal with this uncertainty and…
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Content Marketing
WordPress: Add a Featured Image Column To Your Posts List In Your Theme Using functions.php
A WordPress plugin involves additional overhead, requiring WordPress to load and manage the plugin. This includes reading the plugin directory, checking for updates, and maintaining plugin metadata. Whenever I’m working on optimizing Martech Zone or a client’s WordPress installation, I always analyze the plugins utilized, quality of the code, impact on the site, and how much functionality there is in…