This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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It’s Time Your Sales Teams Stop Using Local Presence Deception
If you’ve never heard of local presence, it’s the strategy that many companies use to incorporate a regional presence to boost their overall brand’s trust and reliability. In a physical sense, local presence may involve setting up a brick-and-mortar store, office, or warehouse in a particular region, city, or neighborhood. This allows businesses to be physically present in the community…
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Utilizing BlueOcean’s Proprietary AI To Unlock Connected Fitness Brand Insights
Every year, especially as we approach the holidays and reflect on the most memorable campaigns of the year, there are countless battles to see which brands have captivated audiences. With the stress and uncertainty that the pandemic brought this year, there’s a new battle, and this time it’s a battle for our health. As we adapted to doing everything from…
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6 Technology Trends Every Marketer Should Know About
It’s no secret that marketing trends emerge with technological changes and innovations. If you want your business to stand out, attract new customers, and increase its visibility online, you’ll need to be proactive about tech changes. Think of tech trends in two ways (and your mindset will make the difference between successful campaigns and crickets in your analytics): Either take…
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The New Breakfast Beverage – Mountain Dew?
Listening to the radio on my way to work is a quiet time for me. Regardless of traffic, I am a happy camper. Traffic slowdowns? No problemo… my DJs will pull me through and start the day off right… Until yesterday… I can’t stop thinking about it. I’m listening to a nice ad on the radio about a guy who…
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CrowdSPRING: The Agency Killer?
Your brand’s visual identity is a critical component of success. Whether you’re launching a startup, rebranding, or simply looking to refresh your image, Crowdspring offers a design solution that blends speed, expertise, and affordability to help your brand stand out. Why Use Crowdspring? Crowdspring operates on a crowdsourced model, harnessing the collective creativity and expertise of a global community of…
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Quid: Unlocking the Future of Market Intelligence with AI-Powered Insights
In a business climate defined by volatility, shifting consumer preferences, and information overload, the ability to decode trends and act on real-time data has become a fundamental competitive advantage. Quid, an advanced AI-powered platform for consumer and market intelligence, provides marketers, strategists, and decision-makers with the foresight to navigate change with clarity and confidence. Far from being just another data…
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Adverity: The Integrated Data Platform for Modern Marketers
Marketing teams are inundated with vast amounts of data from multiple sources. Managing, analyzing, and drawing actionable insights from this data is crucial for business success. However, manually integrating and governing data can be time-consuming and error-prone. This is where Adverity steps in. Adverity Adverity is a powerful, AI-driven data integration and management platform for marketing, analytics, and data teams.…
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VideoPeel: Remotely Capture, Manage, and Promote Customer Testimonial Videos for Social Proof
When it comes to ordering products and services online, I’m a huge fan. Not a week goes by that I’m not getting some package delivered, and my recycle bin is often overflowing with shipment boxes. I appreciate that I can pick up my mobile phone, open an app, and get the needed products in days or even hours. The downside…
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20 Ways To Unlock The Full Marketing Power of Podcasting
Despite the explosive growth of podcasting, most companies still treat it as a surface-level content initiative—usually for thought leadership or brand exposure—without tapping into the deeper strategic value it can deliver. What was once a technically demanding, niche content format has evolved into one of the most versatile, accessible, and effective tools in the modern marketing toolkit. Thanks to new…
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How A Composable Technology Stack Can Turbocharge Enterprise Agility
We are living through an unprecedented time of great change and upheaval. A global pandemic and geopolitical tensions have led to tremendous uncertainty for many businesses across virtually every industry vertical. There is an increased need for enterprise agility and the ability to make better informed, faster decisions to survive in this rapidly changing environment. That’s why so many businesses…
