This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
Vee24: Increase E-commerce Conversions and Average Order Value with Live Video Chat
E-commerce sites face the constant challenge of attracting customers and providing an engaging, seamless experience that converts browsers into buyers and one-time purchasers into loyal clients. With the rise of online shopping and the increasing demand for personalized customer service, companies seek innovative solutions to bridge the gap between virtual and personal interactions. Vee24 Vee24 is a digital customer experience…
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Email Marketing & Automation
A Guide To Optimize Your Email Open, Click-Through, and Conversion Rates
One discussion that I have every week with clients is the increasingly frustrating means of building and sustaining a successful email marketing program. Simply put, as your email marketing list grows, so do your deliverability headaches. It seems that internet service providers have abandoned any hope of rewarding best practices and just have dumb algorithms that continue to punish good…
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Sales Enablement, Automation, and Performance
It’s Time Your Sales Teams Stop Using Local Presence Deception
If you’ve never heard of local presence, it’s the strategy that many companies use to incorporate a regional presence to boost their overall brand’s trust and reliability. In a physical sense, local presence may involve setting up a brick-and-mortar store, office, or warehouse in a particular region, city, or neighborhood. This allows businesses to be physically present in the community…
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Content Marketing
WordPress: Add a Featured Image Column To Your Posts List In Your Theme Using functions.php
A WordPress plugin involves additional overhead, requiring WordPress to load and manage the plugin. This includes reading the plugin directory, checking for updates, and maintaining plugin metadata. Whenever I’m working on optimizing Martech Zone or a client’s WordPress installation, I always analyze the plugins utilized, quality of the code, impact on the site, and how much functionality there is in…
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Public Relations
Generate More Links: How to Improve Your PR Strategy
With a new year approaching, you likely have a new PR plan full of targets and goals. But is that plan full of the same old tactics, or are you trying to shift your media relations to embrace the new? The continued rise of content marketing, brand journalism, and storytelling alongside new platforms means this year will change the PR…
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Paid and Organic Search Marketing
Please Don’t Fall for SEO Email SPAM
Every seasoned website owner has seen them: the cookie-cutter SEO sales emails promising the world with vague claims and dubious guarantees. The one below recently landed in my inbox from a supposed Business Development Manager with no real company name, no verifiable credentials, and a free Gmail address. It is a perfect example of the kind of predatory SEO pitch…
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Email Marketing & Automation
Affiliate Marketing and CAN-SPAM Compliance
Email marketing remains one of the best tools for affiliate marketers, but with that power comes responsibility. To reduce the flood of unsolicited and misleading emails, Congress enacted the CAN-SPAM Act, setting clear guidelines for what is acceptable in commercial email communications. Failure to comply can result in significant financial penalties and damage to your reputation. Here is what every…
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E-commerce and Retail
1WorldSync: How Accurate Product Content Helps Eliminate Returns
2022 saw digital commerce pass the $1 trillion mark in a single year for the first time ever. But as e-commerce continues to grow, so does the frequency of online returns. For every $1 billion in sales, the average retailer incurs $165M in merchandise returns. National Retail Foundation Returns bring a costly hit to profit margins and also impact brand…
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E-commerce and Retail
The Rise Of Digital Wallet Adoption During The Pandemic
The global digital payment market size is expected to from USD 79.3 billion in 2020 to USD 154.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 14.2%.MarketsandMarkets In retrospect, we don’t have a reason to doubt this number. If anything, if we keep the current coronavirus crisis into consideration, the growth and adoption will accelerate. Virus or…
