This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Email Marketing & Automation
Inbox Overload: 10 Key Email Reading Behavior and Trends For 2023
If there’s one area in which I hope AI makes a dramatic impact, consumers and business people can better prioritize, filter, and respond to emails efficiently. The modern-day inbox isn’t any more intelligent than two decades ago, and it’s quite disconcerting given that email is the primary channel of virtually any personal, professional, and promotional communication. My inbox is such…
- E-commerce and Retail
Vee24: Increase E-commerce Conversions and Average Order Value with Live Video Chat
E-commerce sites face the constant challenge of attracting customers and providing an engaging, seamless experience that converts browsers into buyers and one-time purchasers into loyal clients. With the rise of online shopping and the increasing demand for personalized customer service, companies seek innovative solutions to bridge the gap between virtual and personal interactions. Vee24 Vee24 is a digital customer experience…
- Content Marketing
CSS Hero: How to Make WordPress Animations That Pop (In Minutes)
Static websites often struggle to engage visitors when expectations for interactive and dynamic experiences continue to grow. Animations can capture attention, guide users’ focus, and inject a sense of delight—but many WordPress site owners shy away from animation plugins that are bloated, difficult to configure, or break their theme. What if you could add beautiful, responsive animations to any WordPress…
- Advertising Technology
Holographic Technology in Retail: Current State and Future Prospects
Holographic display technology is revolutionizing visual presentation by creating three-dimensional (3D) images that appear to float in space without requiring special glasses. This advancement makes retail environments more engaging by enabling interactive product showcases, dynamic advertisements, and immersive brand experiences. Ongoing improvements in light-field projection, AI integration, and cost-efficient manufacturing make holographic displays more accessible and affordable for widespread retail…
- E-commerce and Retail
Why Your Store Needs a Mobile App: A Strategic Imperative for Success
The importance of mobile apps in modern retail cannot be overstated. With the ever-increasing reliance on smartphones and the digitalization of consumer behavior, mobile apps have become a linchpin in the retail industry. They serve as a direct bridge between retailers and customers, offering an unmatched level of convenience and engagement. Mobile apps enable retailers to create a personalized shopping…
- Email Marketing & Automation
A Guide To Optimize Your Email Open, Click-Through, and Conversion Rates
One discussion that I have every week with clients is the increasingly frustrating means of building and sustaining a successful email marketing program. Simply put, as your email marketing list grows, so do your deliverability headaches. It seems that internet service providers have abandoned any hope of rewarding best practices and just have dumb algorithms that continue to punish good…
- Sales Enablement, Automation, and Performance
It’s Time Your Sales Teams Stop Using Local Presence Deception
If you’ve never heard of local presence, it’s the strategy that many companies use to incorporate a regional presence to boost their overall brand’s trust and reliability. In a physical sense, local presence may involve setting up a brick-and-mortar store, office, or warehouse in a particular region, city, or neighborhood. This allows businesses to be physically present in the community…
- Content Marketing
WordPress: Add a Featured Image Column To Your Posts List In Your Theme Using functions.php
A WordPress plugin involves additional overhead, requiring WordPress to load and manage the plugin. This includes reading the plugin directory, checking for updates, and maintaining plugin metadata. Whenever I’m working on optimizing Martech Zone or a client’s WordPress installation, I always analyze the plugins utilized, quality of the code, impact on the site, and how much functionality there is in…
- Public Relations
Generate More Links: How to Improve Your PR Strategy
With a new year approaching, you likely have a new PR plan full of targets and goals. But is that plan full of the same old tactics, or are you trying to shift your media relations to embrace the new? The continued rise of content marketing, brand journalism, and storytelling alongside new platforms means this year will change the PR…
