This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Social Media & Influencer Marketing
The State of Tumblr in 2025: Who Should Still Pay Attention and Why It Might Be Worth the Effort
Tumblr, once a cultural juggernaut of internet creativity, has weathered more ups and downs than most social platforms. As of 2025, it remains very much alive, with an estimated 135 million monthly active users and over 600 million blogs—but its relevance depends heavily on who is asking and what they intend to use it for. After years of uneven growth,…
- Artificial Intelligence
Marrying Creativity With Technology for Brand Awareness Innovation
Advancements in technology reshape the way people interact with everything — even with each other. Brands recognize this fact, and they’ve adjusted their outreach accordingly. Just consider the amount of data and analytics that goes into the creation of a simple ad. Marketers use data-derived insights to create content that inspires people to act. Marrying creativity and technology is the…
- Sales Enablement, Automation, and Performance
How Mobile Monitoring is Helping Salespeople Reach Peak Performance
Sales professionals are known for their drive, adaptability, and focus on results. But even the most motivated reps struggle with inefficiencies that distract from their core job: selling. Whether it’s navigating traffic, updating CRMs after hours, or chasing down information across disconnected tools, the typical sales workflow is loaded with unnecessary friction. Mobile monitoring tools are changing that. Modern sales…
- Marketing Tools
MacOS: How To Take Screenshots And Save Them To Different Default Directory Than Your Desktop
One of the daily battles I have working across clients and sites is that my MacOS desktop tends to get cluttered with files. I like using my desktop as a working directory, but I store temporary files in my downloads folder. As I often work on articles for Martech Zone or document client issues, I tend to take many screenshots.…
- Social Media & Influencer Marketing
Creatorland: Helping Agencies and Influencers Navigate the Creator Economy and Uncover Business Opportunities
In the fast-evolving landscape of the creator economy, where the chaos of opportunities and connections often hinders efficient business practices, Creatorland emerges as a transformative business network. Launched in March to streamline the $250 billion Creator Economy, Creatorland has quickly become a vital resource for agencies seeking creators and influencers, offering unparalleled benefits and organization in the bustling industry. Navigating…
- Sales and Marketing Training
Unlocking the Power of Metaphor in Business Communication
In the noisy, fast-moving world of modern business, the ability to capture attention, build understanding, and drive action is more valuable than ever. Yet many marketers, salespeople, and leaders still struggle to connect with their audiences in ways that stick. One tool—often overlooked but immensely powerful—is the metaphor. A metaphor is more than a clever turn of phrase. It is…
- Mobile Marketing, Messaging, and Apps
Mobile Marketing: See The True Potential With These Examples
Mobile marketing – it is something that you may have heard of, but, quite possibly, are leaving on the back burner for now. After all, there are so many different channels available for businesses, isn’t mobile marketing one that can be ignored? Sure – you can concentrate on the 33% of people who don’t use mobile devices instead. The use…
- Analytics & Testing
App: How to Run a Multivariate Test (MVT Sample Size Calculator)
Two digital marketing and user experience optimization testing methodologies are A/B testing and multivariate testing (MVT). Both approaches aim to improve website performance but differ in complexity and scope. This article will define each method, compare strengths and weaknesses, and guide the implementation of multivariate testing. If you’re looking for how to run an A/B test, we’ve published that article…
- Public Relations
Why Hiring a PR Consultant or Firm is a Strategic Investment for Your Brand
Capturing meaningful attention from the press, influencers, and the public requires more than a compelling story—it demands expertise, access, and execution. Many brands, especially startups and mid-market companies, underestimate the strategic value a seasoned public relations (PR) consultant or firm can deliver. They view PR as just another marketing line item or an optional expense, rather than as a powerful…
- Customer Data Platforms
Survey Strategies: 5 Ways Customer Feedback Transforms Into Actionable Insights
Surveys have long been a staple of market research. Still, today they’re more than just a checkbox on a strategic to-do list—they’re one of the most powerful tools marketers, product teams, and customer experience leaders can use to gather real-time intelligence and drive informed decisions. As businesses increasingly rely on data to tailor their messaging, optimize offerings, and personalize customer…
