This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
TOMS: A Case Study in Profitable Cause Marketing
I had written a plea to Stop Killing Cause Marketing a while ago. Central to the controversy is that sometimes cause marketing clashes with consumers when businesses apply their marketing efforts to profitable ventures while utilizing non-profits or charities. Opponents of cause marketing believe that companies are abusing the charity… and should give any funding out of the goodness of…
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Advertising Technology
The Evolution and Effectiveness of Billboard Advertising: A Comprehensive Guide
Billboard advertising, a cornerstone of out-of-home (OOH) advertising, has undergone significant transformations since its inception. This article delves into the history, evolution, and current state of billboards, exploring its transition from static displays to dynamic digital out-of-home (DOOH) advertising. We’ll examine the impact of these changes on the industry and provide insights for businesses looking to leverage this powerful marketing…
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Marketing Infographics
What is Viral Marketing? Some Examples and Why They Worked (or Didn’t)
With the popularity of social media, I would hope that the majority of businesses are analyzing every campaign they execute with the hope of it being shared through word of mouth to increase its reach and potency. Breaking through the noise to reach your target audience can be a major challenge. That’s where viral marketing comes in – crafting content…
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Marketing Books
The Context Marketing Revolution
In his book, Matthew Sweezey presents a compelling case for a paradigm shift in how businesses approach marketing in the digital age. This book offers a fresh perspective on the evolving landscape of consumer behavior and the need for marketers to adapt their strategies accordingly. Sweezey, a principal of marketing insights at Salesforce, draws from his extensive experience and research…
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Martech Zone Apps
App: What’s My IP Address
If you ever need to know your IP address as viewed from an online source, here you go! I’ve updated the logic on this app to attempt to find the user’s true IP address. The challenges are found in the article below. Your IP Address Is IP is a standard defining how devices on a network communicate with each other…
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Analytics & Testing
Big Data Brings Marketing Big Numbers
IBM has released an infographic developed from some released use case data. Today’s rapidly growing flood of big data represents immense opportunity for forward-thinking marketers. But to fully leverage the potential that exists within these massive streams of structured and unstructured data, organizations must quickly optimize ad delivery, evaluate campaign results, improve site selection and retarget ads. The infographic highlights…
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Content Marketing
What Impact Does Video Have On Your Digital Marketing?
Video has become an indispensable tool in the digital marketing arsenal, offering brands a compelling way to engage with their audience. The statistics are convincing and underscore the necessity of integrating video into marketing strategies. The Impact of Video By Marketing Channel Advertising: Paid campaigns see a significant uplift from video integration. Video ads can boost engagement by 22%, and…
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Social Media & Influencer Marketing
Social Media Marketing 101
How do I get started on social media? This is a question that I continue to get when I speak on the impact of social media on a business’s marketing efforts. First, let’s discuss why your company would want to be active on social media. Reasons Why Businesses Use Social Media Marketing Here’s a great explainer video on 7 ways…
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Advertising Technology
Design Is the Silent Ambassador of Your Brand
An impactful design can help you outperform your competitors. According to the Design Management Institute, companies that opted for a compelling design were seen defeating other companies with weak designs on the S&P index by 219%. On the other hand, Tyton Media’s survey also concluded that 48% of individuals determine a business’s credibility through its website design. These stats align…
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Content Marketing
Typography Terminology: From Apex to Swash and the Gadzook In Between… Everything You Need To Know About Fonts
My main hobby growing up, when I wasn’t getting into trouble, was drawing. I even took a couple of years of drafting courses while in High School and loved it. It may explain why I often post articles on graphics, Illustrator, illustrations, and other design topics. Today, it’s typography and the design of fonts. Typography and the Letterpress If you…