This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Typography Terminology: From Apex to Swash and the Gadzook In Between… Everything You Need To Know About Fonts
My main hobby growing up, when I wasn’t getting into trouble, was drawing. I even took a couple of years of drafting courses while in High School and loved it. It may explain why I often post articles on graphics, Illustrator, illustrations, and other design topics. Today, it’s typography and the design of fonts. Typography and the Letterpress If you…
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What’s Just-in-Time Marketing (JITM) and Why are Marketers Adopting It?
When I worked in the newspaper industry, just-in-time manufacturing was quite popular. Part of the appreciation was that you would minimize funding tied up in stock and storage, and work much harder to prepare for demand. Data was an essential aspect, assuring that we would never run out of the inventory we needed while being able to be flexible and…
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The Evolution and Effectiveness of Billboard Advertising: A Comprehensive Guide
Billboard advertising, a cornerstone of out-of-home (OOH) advertising, has undergone significant transformations since its inception. This article delves into the history, evolution, and current state of billboards, exploring its transition from static displays to dynamic digital out-of-home (DOOH) advertising. We’ll examine the impact of these changes on the industry and provide insights for businesses looking to leverage this powerful marketing…
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What is Interactive Marketing?
Interactive marketing, also known as engagement marketing, is a type of marketing that encourages two-way communication between a brand and its audience. It involves using various channels and strategies to engage customers in a conversation, rather than simply broadcasting a message to them. Interactive marketing can take many forms, such as social media campaigns, quizzes, surveys, contests, live chats, and…
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5 Ways Animated Explainer Videos Increase Inbound Marketing Effectiveness
When we say video has become an essential part of our daily lives, we’re not joking. We watch online videos daily on our computers, phones, and even Smart TVs. According to YouTube, the number of hours people spend watching videos is up 60% yearly! Text-only-based websites have become outdated, and we’re not the only ones saying it: Google is! Video…
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TOMS: A Case Study in Profitable Cause Marketing
I had written a plea to Stop Killing Cause Marketing a while ago. Central to the controversy is that sometimes cause marketing clashes with consumers when businesses apply their marketing efforts to profitable ventures while utilizing non-profits or charities. Opponents of cause marketing believe that companies are abusing the charity… and should give any funding out of the goodness of…
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What is Viral Marketing? Some Examples and Why They Worked (or Didn’t)
With the popularity of social media, I would hope that the majority of businesses are analyzing every campaign they execute with the hope of it being shared through word of mouth to increase its reach and potency. Breaking through the noise to reach your target audience can be a major challenge. That’s where viral marketing comes in – crafting content…
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The Context Marketing Revolution
In his book, Matthew Sweezey presents a compelling case for a paradigm shift in how businesses approach marketing in the digital age. This book offers a fresh perspective on the evolving landscape of consumer behavior and the need for marketers to adapt their strategies accordingly. Sweezey, a principal of marketing insights at Salesforce, draws from his extensive experience and research…
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Software as a Service (SaaS) Churn Rate Statistics for 2020
We’ve all heard of Salesforce, HubSpot, or Intuit Mailchimp. They have truly ushered in the era of increasing SaaS growth. Software-as-a-service (SaaS), simply put, is when users avail the software on a subscription basis. With multiple advantages like security, less storage space, flexibility, and accessibility among others, SaaS models have proven extremely fruitful for businesses to grow, improve customer satisfaction and…
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Big Data Brings Marketing Big Numbers
IBM has released an infographic developed from some released use case data. Today’s rapidly growing flood of big data represents immense opportunity for forward-thinking marketers. But to fully leverage the potential that exists within these massive streams of structured and unstructured data, organizations must quickly optimize ad delivery, evaluate campaign results, improve site selection and retarget ads. The infographic highlights…
