This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
Customer Journeys Are Longer Than Ever; Here’s What Brands Should Know
Consumer journeys are longer and more complex than ever. A huge portion of consumers who would have otherwise shopped in-store have made the switch over to digital channels and consumers who loved online shopping, to begin with, are even more invested now. This change in consumer behavior means that the survival of many brands relies heavily on making sure that…
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Marketing Books
Jack Welch is Wrong
I’m so glad to finally see an article that questions the methods that Jack Welch evangelizes. I believe he’s inconsiderate, mean-spirited, selfish, and greedy. He was only successful by making customers and employees suffer. He may alone be a winner, but it was at the expense of many others who have lost. New RulesOld RulesAgile is best; being big can…
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Email Marketing & Automation
How to Build a Re-Engagement Campaign for Inactive Subscribers
Every marketer knows the pain of a slowly decaying email list. No matter how diligently you work to collect subscribers and grow your audience, inactivity creeps in over time. An average email list decays by about 25 percent every year. As much as 75 percent of email subscribers may eventually become inactive. This decline isn’t simply a numbers game—it directly…
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Social Media & Influencer Marketing
The State of Tumblr in 2025: Who Should Still Pay Attention and Why It Might Be Worth the Effort
Tumblr, once a cultural juggernaut of internet creativity, has weathered more ups and downs than most social platforms. As of 2025, it remains very much alive, with an estimated 135 million monthly active users and over 600 million blogs—but its relevance depends heavily on who is asking and what they intend to use it for. After years of uneven growth,…
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Analytics & Testing
How Do UTM Parameters In Email Work With Google Analytics Campaigns?
We do quite a bit of migration and implementation projects of email service providers for our clients. While it’s not often specified in the statements of work, one strategy that we always deploy is ensuring that any email communications are automatically tagged with UTM parameters so that companies can observe the impact of email marketing and communications on their overall…
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Sales Enablement, Automation, and Performance
vidREACH: Elevate Your B2B Outreach with Personalized Video Messaging
In today’s digital age, where inboxes are flooded with generic emails, it’s getting harder than ever to capture the attention of your B2B prospects and clients. Traditional communication methods often fall flat, failing to forge the genuine connections that drive engagement and conversions. What if there was a way to personalize your outreach, make your messages stand out, and foster…
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Analytics & Testing
App: How to Run a Multivariate Test (MVT Sample Size Calculator)
Two digital marketing and user experience optimization testing methodologies are A/B testing and multivariate testing (MVT). Both approaches aim to improve website performance but differ in complexity and scope. This article will define each method, compare strengths and weaknesses, and guide the implementation of multivariate testing. If you’re looking for how to run an A/B test, we’ve published that article…
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Advertising Technology
How to Create Instagram Video Ads That Get You Results
Instagram ads uses Facebook’s comprehensive and all-inclusive advertising system that let people target users based on their age, interests and behaviors. 63% of ad agencies operating in the US planned to incorporate Instagram ads for their clients. Strata Whether you have a small-sized business or a large-scale organization, Instagram video ads offer amazing opportunities for everyone to reach their target audiences.…
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Social Media & Influencer Marketing
How To Write Your Company’s Social Media Guidelines for Employees [Sample]
Here are the social media guidelines for working at [Company], along with an additional section for companies that are public or governed by regulations. Set the Tone Of Your Organization Setting the tone for employees’ use of social media is paramount in today’s digital landscape. Social media has evolved beyond personal communication into a powerful tool that shapes public perception,…
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Event Marketing
Teleprompter Pro: Studio-Grade Script Scrolling on Apple Devices
Delivering confident, polished video content used to demand expensive setups and rigid workflows. Today, with just an iPhone, iPad, or Mac, you can achieve the same studio-grade results—no crew required. For Apple users who want to stay on script, maintain eye contact, and record like a pro, there’s one tool that stands above the rest. Teleprompter Pro Teleprompter Pro is…
