Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Social Media & Influencer MarketingHow To Add A CTA to Shared Shortened Links (URL)

    Sniply: Add A Call-To-Action To Every Link You Share

    Every day, influencers share links online that drive traffic to other sites… albeit within their content or through social media sharing. While that’s of huge value to the destination site, what about the brand or influencer sharing the content? Could you add your call-to-action (CTA) to the destination site? With Sniply, that’s possible. What is Sniply? Sniply works by using…

  • Email Marketing & AutomationMailtimers: Email Countdown Timers Animated GIFs

    MailTimers: Create Urgency and Boost Conversions with Email Countdown Timers

    Capturing your audience’s attention and driving them to take action can be a challenge. Email marketers constantly seek innovative ways to stand out in crowded inboxes and encourage recipients to engage with their messages. One effective strategy is a countdown timer to drive visitors to click on your CTA to create a sense of urgency and scarcity, motivating readers to…

  • E-commerce and RetailFather's Day E-Commerce Statistics and Strategy

    Fathers Day E-commerce Statistics: 5 Things Every Brand Needs to Know

    Father’s Day is a personal and emotional holiday for many, myself included. Since losing my dad a few years ago, I still catch myself in moments of nostalgia, wandering through the aisles at Lowe’s, eyeing a tool or gadget I would’ve grabbed for him without a second thought. If you’re lucky enough to have your dad still around, take a…

  • Marketing ToolsOnehub: Secure Client Portals for Agencies

    Onehub: A Comprehensive Solution for Agencies to Create Secure and Organized Client Portals

    Agencies face many challenges in managing and sharing digital assets with clients. The need for a secure, efficient, and organized platform is more pressing than ever, especially in industries where confidentiality and data integrity are non-negotiable. Agencies must navigate the complexities of file sharing, version control, and collaborative editing, all while ensuring that sensitive information remains protected. This environment demands…

  • Artificial IntelligenceTigerLRM: Sales Enablement and Artificial Intelligence Transformation

    How Artificial Intelligence Is Transforming Sales Enablement

    Sales enablement is a holistic process that follows sales development from lead to close. It identifies critical points along the sales journey, builds client trust and product knowledge, and enhances the decision-making process. In the past few years, as artificial intelligence (AI) has improved, data-driven AI has become an integral part of sales enablement. The use of data-driven AI enables…

  • Mobile Marketing, Messaging, and AppsMobile App Building and Marketing Checklist

    A Checklist for Building and Marketing Your Mobile Application

    Mobile application users are often deeply engaged, read multiple articles, listen to podcasts, view videos, and interact with other users. It’s not easy to develop a mobile experience that works, though! 10-Step Checklist to Build & Market a Successful App details the necessary course of action – step-by-step from app concept to launch – to help apps reach their full…

  • Advertising Technology
    Sovrn Publisher Revenue and Monetization

    Sovrn: A Comprehensive Platform for Publishers to Maximize Revenue

    Publishers face the ongoing challenge of balancing content creation with efficient monetization strategies. While creating high-quality content is crucial, the complexity of managing ad operations, affiliate programs, and data monetization often hampers growth. To address these challenges, Sovrn offers an all-in-one solution that simplifies and optimizes these processes, helping publishers maximize their revenue without sacrificing creativity. Sovrn Sovrn is a…

  • Artificial IntelligenceNetra AI-Powered Video Intelligence APIs for Video Context, Taxonomy and Segmentation

    Netra: AI-Powered Video Content Intelligence and Comprehension APIs

    Netra is an AI-powered content classification company that is on a mission to revolutionize the way we perceive and interact with visual content. It harnesses the power of computer vision and artificial intelligence to illuminate the world’s content. The Challenge of Visual Content The internet has evolved to host an ever-increasing amount of visual content. It’s estimated that by 2022,…

  • Artificial IntelligenceFireflies AI Transcription, Summaries, Sentiment, Intelligence for meetings, audio, and video

    Fireflies: AI-Powered Audio, Video, and Meeting Transcriptions and

    You’ll find artificial intelligence (AI-powered) transcriptions in virtually every audio and video platform nowadays. When DK New Media designed an enterprise migration to a new CRM and marketing platform for an international non-profit a few years ago, we started with a week of discovery meetings with the staff from leadership down to each employee. After the sessions, we exported all…

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