Marketing ToolsSocial Media & Influencer Marketing

Sniply: Add A Call-To-Action To Every Link You Share

Every day, influencers share links online that drive traffic to other sites… albeit within their content or through social media sharing. While that’s of huge value to the destination site, what about the brand or influencer sharing the content? Could you add your call-to-action (CTA) to the destination site? With Sniply, that’s possible.

What is Sniply?

Sniply works by using a combination of URL shortening and overlay technology to create customized links with a Call-To-Action.

Here’s a technical breakdown of how Sniply operates:

  1. URL Shortening: When you provide a URL of the content you want to share, Sniply’s system generates a unique shortened URL. This shorter link is created using a redirect mechanism, replacing the original URL with a Sniply URL.
  2. Redirecting with Overlay: When a user clicks on the Sniply shortened link, their browser sends a request to Sniply’s server. Sniply’s server recognizes the shortened URL and processes the request.
  3. Overlay Integration: Sniply’s server retrieves the original content associated with the shortened link from the target website’s server. It then dynamically overlays the custom message or call-to-action (CTA) onto the retrieved content.
  4. Displaying the Overlay: The server responds to the user’s browser with the modified content, which includes the overlay. The overlay is typically displayed as a pop-up, banner, or other prominent visual element that appears on top of the original content.
  5. Redirection to Original Content: After displaying the overlay, the user can interact with it by clicking a CTA button. When the user clicks on the overlay, their browser is redirected to the desired destination, which could be your website, landing page, or any other specified URL.
  6. Tracking and Analytics: Sniply’s system collects data on user interactions with the overlay, including click-through rates, conversions, and other relevant metrics. This information is then made available to the user through Sniply’s analytics dashboard, allowing for performance analysis and optimization of the shared links.
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With Sniply, you can shorten links and attach your custom message or CTA to the destination page, allowing you to engage your audience and drive conversions. Here are the key features and use cases of Sniply based on the provided content:

  1. Call-to-Action Overlay: Sniply lets you overlay your custom message or CTA onto any content you share online. This means that when someone clicks on the shortened link, they will see your message or CTA alongside the original content.
  2. Content Curation: By curating content from third parties, you can share interesting pages from around the web using Sniply’s shortened links. This allows you to publish more frequently while still driving engagement and prompting users to take action through your custom message or CTA.
  3. Social Media Conversion: Sniply can streamline your social media channels by using short links with custom CTAs. This helps you drive specific actions from your followers, such as making purchases, signing up for newsletters, or contacting you.
  4. Engagement Monitoring and Analytics: Sniply provides analytics to monitor how your audience engages with the links you share. You can track click-through rates, conversions, bounces, and other metrics to optimize your social media marketing campaigns and measure the effectiveness of your efforts.
  5. Customization Options: Sniply allows you to customize your CTAs to fit your style. You can personalize the color, design, page placement, URL text, and even the web domain for your shortened links.

Different types of businesses can utilize Sniply to enhance their marketing efforts when sharing links.

  • Small businesses and e-commerce sites can benefit from Sniply by maximizing the impact of the links they share. With Sniply, every custom link becomes an opportunity to drive traffic back to their website, even when sharing links to other websites or news articles.
  • Large brands and enterprise businesses can leverage Sniply as a custom link solution that seamlessly integrates into their comprehensive marketing strategies. By using Sniply, they can capitalize on every custom shortened URL shared online, creating additional chances to direct traffic to their company’s website.
  • Affiliate marketers and influencers, who rely on sharing links, can benefit from the Sniply link shortener. With Sniply, they can include customizable call-to-actions in each link shared, allowing them to direct traffic back to their site when users click on those links. This feature can be tailored to align with their brand.

By incorporating Sniply’s call-to-action overlays into their link sharing practices, businesses from different industries can optimize their efforts, drive conversions, and enhance their online presence.

Get Started With Sniply For Free!

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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