This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Social Media & Influencer Marketing
Sniply: Add A Call-To-Action To Every Link You Share
Every day, influencers share links online that drive traffic to other sites… albeit within their content or through social media sharing. While that’s of huge value to the destination site, what about the brand or influencer sharing the content? Could you add your call-to-action (CTA) to the destination site? With Sniply, that’s possible. What is Sniply? Sniply works by using…
- E-commerce and Retail
How Bluetooth Payments Are Opening Up New Frontiers
Almost everyone dreads downloading yet another app as they sit down for dinner at a restaurant. As Covid-19 drove the need for contactless ordering and payments, app fatigue became a secondary symptom. Bluetooth technology is set to streamline these financial transactions by allowing touchless payments at long ranges, leveraging existing apps to do so. A recent study explained how the pandemic…
- Artificial Intelligence
How Artificial Intelligence Is Transforming Sales Enablement
Sales enablement is a holistic process that follows sales development from lead to close. It identifies critical points along the sales journey, builds client trust and product knowledge, and enhances the decision-making process. In the past few years, as artificial intelligence (AI) has improved, data-driven AI has become an integral part of sales enablement. The use of data-driven AI enables…
- Mobile Marketing, Messaging, and Apps
A Checklist for Building and Marketing Your Mobile Application
Mobile application users are often deeply engaged, read multiple articles, listen to podcasts, view videos, and interact with other users. It’s not easy to develop a mobile experience that works, though! 10-Step Checklist to Build & Market a Successful App details the necessary course of action – step-by-step from app concept to launch – to help apps reach their full…
- Marketing Tools
Onehub: A Comprehensive Solution for Agencies to Create Secure and Organized Client Portals
Agencies face many challenges in managing and sharing digital assets with clients. The need for a secure, efficient, and organized platform is more pressing than ever, especially in industries where confidentiality and data integrity are non-negotiable. Agencies must navigate the complexities of file sharing, version control, and collaborative editing, all while ensuring that sensitive information remains protected. This environment demands…
- Artificial Intelligence
Netra: AI-Powered Video Content Intelligence and Comprehension APIs
Netra is an AI-powered content classification company that is on a mission to revolutionize the way we perceive and interact with visual content. It harnesses the power of computer vision and artificial intelligence to illuminate the world’s content. The Challenge of Visual Content The internet has evolved to host an ever-increasing amount of visual content. It’s estimated that by 2022,…
- Artificial Intelligence
Fireflies: AI-Powered Audio, Video, and Meeting Transcriptions and
You’ll find artificial intelligence (AI-powered) transcriptions in virtually every audio and video platform nowadays. When DK New Media designed an enterprise migration to a new CRM and marketing platform for an international non-profit a few years ago, we started with a week of discovery meetings with the staff from leadership down to each employee. After the sessions, we exported all…
- Advertising Technology
Sovrn: A Comprehensive Platform for Publishers to Maximize Revenue
Publishers face the ongoing challenge of balancing content creation with efficient monetization strategies. While creating high-quality content is crucial, the complexity of managing ad operations, affiliate programs, and data monetization often hampers growth. To address these challenges, Sovrn offers an all-in-one solution that simplifies and optimizes these processes, helping publishers maximize their revenue without sacrificing creativity. Sovrn Sovrn is a…
- Paid and Organic Search Marketing
SEO PowerSuite: The Complete SEO Platform Trusted by 2M+ Marketers
When it comes to dominating search engine rankings, marketers are constantly wrestling with a mix of data chaos, platform fatigue, and budget limitations. From keyword research to backlink analysis, managing multiple tools often slows execution and eats up your budget. If you’ve ever wished for a single solution to handle the entire SEO lifecycle—without monthly restrictions or cloud pricing traps—you’re…
- Marketing Books
What, Exactly, Is Sales and Marketing Alignment?
As a CMO, my role is often viewed as one of outward momentum—crafting compelling brand narratives, orchestrating go-to-market strategies, and building campaigns that drive results. But behind every high-performing marketing function is something quieter, yet far more foundational: alignment. And when it comes to sales and marketing, I don’t view alignment as a one-time meeting or a shared metric—it’s a…
