This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Soundtrap: Create Your Guest-Driven Podcast in the Cloud
If you’ve ever wanted to create a podcast and bring guests on, you know how difficult it can be. I currently use Zoom to do this since they offer a multi-track option when recording… ensuring that I can edit each person’s track independently. It still requires that I import the audio tracks and mix them within Garageband, though. Today I…
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Content Marketing
Clear Your Cloud: How Brands Can Slash Bandwidth and Reduce CO2 Emissions
The environment and sustainability are increasingly top of mind for consumers. And retailers believe their sustainability efforts are paying off. Nearly 80 percent of U.S. consumers consider sustainability when making at least some purchases, and nearly 80 percent of retailers believe their sustainability efforts are having a positive impact on customer loyalty. Sensormatic Solutions Many e-commerce brands already take sustainability…
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Sales and Marketing Training
How Marketers Are Managing Risk
There’s not a day that goes by that we’re not assisting our clients to manage risk. Even in our own company, we’re currently balancing the risks and rewards of an integration we’ve recently completed. Do we invest in the productization of the tool and take it to market? Or do we apply those resources to the continued growth of our…
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Marketing Books
What, Exactly, Is Sales and Marketing Alignment?
As a CMO, my role is often viewed as one of outward momentum—crafting compelling brand narratives, orchestrating go-to-market strategies, and building campaigns that drive results. But behind every high-performing marketing function is something quieter, yet far more foundational: alignment. And when it comes to sales and marketing, I don’t view alignment as a one-time meeting or a shared metric—it’s a…
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Social Media & Influencer Marketing
10 Steps to Building an Effective Employee Social Advocacy Program
When your own employees aren’t passionate enough to read and share your content, how do you think your prospects and customers are viewing it? Mark Schaefer That quote often echoes in my mind during conversations with clients about employee social advocacy. Mark once shared that story, which still resonates: a global company with hundreds of thousands of employees was publishing…
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E-commerce and Retail
What Is Dropshipping? Who Can Benefit? Tips On Getting Started
People are often reluctant to start an online store because of all the hassles and costs. But imagine if you find a supplier who will pay you the upfront inventory price of thousands of items and manage other operations. It is dropshipping. Dropshipping allows you to start a business and run it from anywhere. Sounds too incredible to be true?…
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Analytics & Testing
Databox: Transform Your Data Fragmentation into Actionable Insights with Centralized Performance Management
Making effective business decisions requires organizations’ decision-makers to understand their performance metrics deeply. Most businesses face a common problem – data fragmentation. Data is scattered across various tools and platforms, making getting a comprehensive view of performance challenging. This lack of cohesion hinders decision-making, hinders growth, and leads to missed opportunities. Databox Databox offers a performance management platform that combines…
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E-commerce and Retail
nopCommerce: The Leading Free and Open-Source ASP.NET Ecommerce Platform
Built on the ASP.NET framework and available under an open-source license, nopCommerce has cemented its position as the most popular choice for entrepreneurs, startups, and established businesses. Its versatility and rich feature set make it the go-to platform for anyone looking to launch or grow their online store with confidence. Its modular architecture allows for easy customization and scalability, ensuring…
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Content Marketing
Riverside: Simplify Your Podcast and Video Recording Experience And Record From Anywhere
Last week, I was invited to be interviewed by Matt Nettleton on his Default Profitable Podcast. He sent me a link, and we did the interview using Riverside… and it worked flawlessly. Since I have a pretty nice audio and video setup in my home office, I’m always concerned that I can configure the platform in use. With Riverside, it…
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Customer Data Platforms
CompanyHub: Sales Automation CRM for Your Small Business
Managing customer relationships shouldn’t feel like managing a complicated software project. For most small to mid-sized businesses, the challenge isn’t finding a CRM—it’s getting the team to actually use it. The issue? Overcomplicated systems, poor usability, and a lack of flexibility to tailor the CRM to real-world workflows. CompanyHub CompanyHub was built to change that narrative. Designed to be as…
