This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Paid and Organic Search Marketing
Going International: What You Need To Know About Writing, Ranking, and Translating To A Global Audience
Expanding a business to international markets requires a strong online presence that appeals to a diverse audience. To rank on terms internationally, companies must optimize their websites and content for different languages, regions, and search engines. This article discusses various options and best practices for ranking on terms internationally, including site translation, hreflang tags, and more. Website Localization and Translation…
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Event Marketing
Tech-Enhanced Event Marketing: Strategies for Success
Marketers can’t afford to fall behind on the latest experiential marketing trends — if anything, they should be setting them. In recent years, technological innovations like wearables and touch-screen devices have redefined how we plan, execute, and experience events. Additionally, tech tools like QR codes and near-field communication (NFC) technology have ushered in a new era of guest engagement and…
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Social Media & Influencer Marketing
Zoomer Marketing: Why Smart Brands Are Targeting Generation Z
Getting in with Gen Z isn’t just about learning the lingo. As brands like e.l.f. and Hellofresh have expertly shown, it’s an exercise in empathy that requires companies to check their prejudices and preconceptions at the door and lean into the new era of immersive, personalized marketing. After all, this is a generation that truly balks at disingenuousness. They can…
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Sales Enablement, Automation, and Performance
Best Practices For Writing A Winning Sales Proposal (With Template)
A well-crafted sales proposal is critical for securing new business and driving revenue growth. It serves as a persuasive document that showcases your understanding of the potential client’s needs, demonstrates the value of your solution, and sets the stage for a successful business relationship. This comprehensive guide will walk you through the essential elements of a winning sales proposal and…
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Artificial Intelligence
Global Loyalty Trends 2025: What’s Working, What’s Failing, and What’s Next
Antavo’s Global Customer Loyalty Report 2025 delivers a sweeping analysis of how loyalty is being redefined in the age of personalization, automation, and AI. Based on data from over 2,600 business professionals and 10,000 global consumers, the report captures the shifting priorities and strategic realignment of loyalty programs across industries. It is especially timely as brands face economic uncertainty, rising…
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Mobile Marketing, Messaging, and Apps
AMP: What are Accelerated Mobile Pages? And Don’t Forget To Implement Analytics
This last month I’ve been working with a client that’s seen a noticeable decline in organic search traffic over the last year. We’ve fixed quite a few issues with the site that could impact rankings; however, I was missing one key factor in reviewing their analytics – Accelerated Mobile Pages (AMP). What is AMP? With responsive websites becoming the norm,…
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Sales Enablement, Automation, and Performance
The Future of Sales: Overcoming Knowledge Friction with AI Innovation
In the rapidly evolving landscape of sales, where information is a currency and responsiveness is paramount, one formidable obstacle stands out — knowledge friction. Knowledge friction is the distance between what a salesperson needs to know and the ability to access that information. The intelligence embedded in internal systems is often obscured by layers of technology, creating a barrier for…
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Advertising Technology
Native Advertising In Content Marketing: 4 Tips And Tricks
Content marketing is omnipresent, and turning prospects into full-time customers is becoming increasingly difficult. A typical business can hardly achieve anything with paid promotion mechanisms, but it can successfully raise awareness and drive revenue using native advertising. This is not a new concept in the online realm, but too many brands still fail to exploit it to the fullest extent. They…
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Content Marketing
Sharing Is Not Enough: Why You Need A Content Amplification Strategy
There was a time when if you’d build it, they would come. But that was all before the internet becoming overly saturated with content and lots of noise. If you’ve been feeling frustrated that your content just doesn’t go as far as it used to, it’s not your fault. Things just changed. Today, if you care enough about your audience…
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Analytics & Testing
3 Lessons from Truly Customer-Centric Companies
Collecting customer feedback is the obvious first step in providing optimal customer experiences. But it’s only the first step. Nothing is accomplished unless that feedback drives some kind of action. Too often feedback is collected, aggregated into a database of responses, analyzed over time, reports are generated, and eventually a presentation is made recommending changes. By then the customers who…
