This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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AMP: What are Accelerated Mobile Pages? And Don’t Forget To Implement Analytics
This last month I’ve been working with a client that’s seen a noticeable decline in organic search traffic over the last year. We’ve fixed quite a few issues with the site that could impact rankings; however, I was missing one key factor in reviewing their analytics – Accelerated Mobile Pages (AMP). What is AMP? With responsive websites becoming the norm,…
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TextSniper: A Must-Have MacOS App For Capturing Text From Your Screen on the Fly
It happened again. Someone shared a graphic online with text that I wanted to research more deeply. So, I opened the image on one screen and a text file on another and began transcribing the text. Ugh—such a waste of time. iOS has added the ability to open a photo and highlight the text, but that requires saving an image…
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What is the Best Comparison Shopping Engine?
Comparison shopping engines (CSEs) are a valuable tool online because they help shoppers make informed decisions and refer enormous sales to their online stores. They’re also a critical tool for e-commerce stores, which can optimize prices and product listings to attract more buyers than their competitors. How Do E-commerce Marketers Use CSEs? Ecommerce marketers can strategically utilize CSEs to optimize…
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Digital Behavioral Data: The Best-Kept Secret to Striking the Right Chord with Gen Z
The most successful marketing strategies are fueled by a deep understanding of the people they are designed to reach. And, considering age is one of the most common predictors of differences in attitudes and behaviors, looking through a generational lens has long been a useful way for marketers to establish empathy for their audiences. Today, forward-leaning corporate decision-makers are focusing…
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Warmy: Build Your Inbox Placement and Sender Reputation With This AI-Driven Email Warming Application
While email is a cornerstone of modern business, achieving high inbox placement – where your email isn’t delivered to the junk or spam folder – can be an uphill battle. Many companies face the frustration of their messages never making the inbox and reaching their intended audience. Whether it’s a new sending domain, sending IP, a dormant account, or the…
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Flash Sales: An Effective E-commerce Tool For Driving Significant Revenue
What is a flash sale? A flash sale is a steeply discounted offer that has a quick expiration. E-commerce providers drive many more sales by offering daily flash sales on their sites. Consumers wind up returning daily to see what the deal is… purchasing more items more often. But do they work? Familiar brands with loyal customers can no longer…
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Riverside: Simplify Your Podcast and Video Recording Experience And Record From Anywhere
Last week, I was invited to be interviewed by Matt Nettleton on his Default Profitable Podcast. He sent me a link, and we did the interview using Riverside… and it worked flawlessly. Since I have a pretty nice audio and video setup in my home office, I’m always concerned that I can configure the platform in use. With Riverside, it…
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The 5 Challenges of Capturing the ROI of Social Media Marketing
Marketers have long known that social media plays a vital role in digital strategy, but proving its value in measurable business outcomes remains elusive. Despite increasing investments in social platforms, most businesses still struggle to tie their social media efforts to revenue, customer acquisition, or long-term growth. Understanding the roadblocks is essential to overcoming them. Table of ContentsInability to Connect…
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How I Reached 1 Million Page Views (Without Spending More Money)
Martech Zone is a project of passion for me that’s been publishing articles on how to research, learn, and discover sales and marketing technology for over 18 years! A decade ago, we dominated search and honestly didn’t have a lot of competition. Now, we have thousands of sites across the web where both companies and publishers are working to assist…
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Why AI Is Never Going to Replace Subject Matter Experts and How to Choose the Right SMEs
If you haven’t heard of OpenAI’s ChatGPT tool, you might be living under a rock. Here’s a little explainer: GPT stands for Generative Pre-Trained Transformer, and it’s a kind of language model that generates a prediction based on previous text, finding the next word in a sequence based on the words that have come before. Even if you haven’t spent…
