This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Promote your Brand at Conferences with a Custom Laptop Skin
Standing out is crucial for business and personal branding; first impressions matter more than ever. For professionals like outbound sales reps, public speakers, and DJs—who often work in front of audiences—a unique and eye-catching laptop skin can be an unexpected yet powerful branding tool. It’s an opportunity to showcase your style and communicate your brand message whenever you open your…
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Acquire.io: A Unified Customer Engagement Platform
Customers are the lifeblood of every business. Yet only a few companies can keep up with their evolving demands, leaving firms ready to invest in customer experience and improve their market share with a huge window of opportunity. Unsurprisingly, CX management has emerged as a top priority for business leaders who are investing increasing resources to achieve it. However, achieving…
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The Strategic Imperative of AI in Fortune 500 Companies: Navigating Ethics, Expectations, and Value
In an era marked by rapid technological advancements, Fortune 500 companies stand at the forefront of a significant paradigm shift driven by the integration of artificial intelligence (AI) into business operations. This transformative journey, while promising unparalleled opportunities, also presents a complex array of challenges and considerations. Let’s take a look at how AI is revolutionizing business operations and the…
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How Asynchronous Loading Improves Page Speed and Core Web Vitals
As marketers, we often face the challenge of building fast, responsive websites while integrating third-party elements like social sharing buttons, analytics tools, or real-time data. These tools can significantly impact performance—especially if loaded synchronously. Table of ContentsSynchronous vs. AsynchronousSynchronousAsynchronousWhy This Matters for Core Web VitalsNative async and defer AttributesWhat Happens Without Either Attribute?The async AttributeThe defer AttributeQuick ComparisonPost-Load Script Injection…
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Ongage: An Email Marketing Platform That Lets You Change Your Sender (SMTP, MTA)
Email Service Providers (ESPs) offer a comprehensive solution for email marketing, combining design, list management, tracking, and the all-important sending engine. Even the best ESPs can face challenges, mainly when IP reputation or deliverability issues arise. In a shared IP environment, a client may need to migrate to a new provider because other senders on the same IP address are…
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Lately: Automatically Create, Optimize And Share Social Media Updates Using AI and Existing Content
Great social media programs start with great short-form content that you can blow out across all your channels and get everyone at your company to amplify. Easy to do once, twice, or even three times. But hundreds and thousands of times? That’s where Lately’s artificial social intelligence gives you a boost by turning any long-form content into droves of social…
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Avoiding Marketing Automation Pitfalls: Preparing for AI-Driven Model Connection Platforms
Marketing automation is undergoing a seismic shift. What once relied on static workflows and rule-based triggers is now being reimagined through the lens of AI—specifically, with agentic AI, predictive modeling, and generative content engines (GenAI) becoming integral to campaign execution. At the heart of this transformation is the emergence of the MCP: a new orchestration layer designed to connect, route,…
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The Ultimate Guide to Building a B2B Content Marketing Strategy
The business world has undergone a massive transformation in recent years, and B2B content marketing has become an essential tool for companies looking to stand out in the crowded digital marketplace. B2B content marketing is more critical as companies aim to connect with their target audience and establish themselves as thought leaders. This comprehensive guide to B2B content marketing provides…
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The Rise of the Second Screen: Statistics, Trends, And Marketing Tips
The integration of second screen usage into our daily lives has revolutionized the way consumers interact with television and digital content. This convergence has opened up new vistas for marketers to engage with their audience. Let’s delve into the statistics that illustrate the impact of second screens on consumer behavior and outline strategies for marketers to tap into this trend.…
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Qualtrics: The New Research Imperative and How Market Intelligence Will Transform Business Strategies in 2025
As we approach 2025, market research is undergoing a transformative shift, reshaping how businesses understand their customers and make strategic decisions. The emergence of artificial intelligence, synthetic data, and digital qualitative research tools is creating unprecedented opportunities for organizations to gather deeper insights faster than ever before. Table of ContentsThe Rise of Innovative Research TeamsSynthetic Data: The New Frontier of…
