This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Advertising Technology
NetLinePortal: Capture B2B Buyer Intent with the Largest CPL Marketplace
B2B marketers face an increasingly uphill battle: engaging the right buyers at the right time with content that converts. Whether you’re managing in-house campaigns or leading demand gen efforts for clients, the challenge remains the same—delivering high-quality, intent-driven leads that turn into pipeline. Most lead generation efforts struggle because they rely on static lists, broad targeting, or outdated performance models.…
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Analytics & Testing
Conferize: The All-Inclusive Event Platform
Event management can be a daunting task, requiring meticulous planning and coordination. Conferize is here to simplify the process, offering a user-friendly platform designed to meet the needs of event organizers, whether you’re in sales, marketing, or involved in online technology. Conferize is tailor-made for event organizers in the sales, marketing, and online technology fields. Whether you’re planning a conference,…
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Content Marketing
The High Cost of Web Design Failures is Too Common
When you read these two statistics, you’re going to be shocked. More than 45% of all businesses don’t have a website. And of the DIY’s (Do-It-Yourselfers) that embark on building a site, 98% of them fail in publishing one at all. This doesn’t even count the number of businesses that have a website that simply isn’t driving leads… which I…
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Customer Data Platforms
GetProspect: Find B2B Email Addresses and Manage Prospect Lists for Lead Generation
Finding accurate business contacts can feel like searching for a needle in a haystack. Sales professionals, marketers, recruiters, and business developers know how crucial it is to have a reliable tool that provides valid contact data in a timely manner for LeadGen. What if there was a platform that could help you uncover high-quality leads with just a few clicks,…
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Social Media & Influencer Marketing
Lately: Automatically Create, Optimize And Share Social Media Updates Using AI and Existing Content
Great social media programs start with great short-form content that you can blow out across all your channels and get everyone at your company to amplify. Easy to do once, twice, or even three times. But hundreds and thousands of times? That’s where Lately’s artificial social intelligence gives you a boost by turning any long-form content into droves of social…
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E-commerce and Retail
JustUpsell: Increase Your Average Order Value With A Simple Shopify Cart Checkbox Upsell
There’s a psychology to purchases that most brands ignore, known as foot-in-the-door. The tactic is this: Once a prospect has overcome whether or not to make a purchase, they’re more likely to say yes to an additional expense. Trust is the biggest hurdle with online purchases, and once you overcome the trust factor, upselling or cross-selling requires far less effort.…
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Social Media & Influencer Marketing
Tailwind Create: Create, Schedule, and Publish Beautiful Pins on Pinterest
Tailwind Create makes designer-quality Pinterest Pins quickly and allows you to streamline and optimize all of your Pinterest marketing better than ever before. In one click, you are able to transform your photos into dozens of personalized Pin design ideas. The all-in-one tool enables you to create, schedule, and publish Pinterest. How to Design with Tailwind Create Here’s a video…
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Content Marketing
InVideo: Create Custom Professional Videos For Social Media Within Minutes
Both podcasting and video are amazing opportunities to interact with your audience in a far more engaging and entertaining manner, but the creative and editing skills needed can be far outside most businesses’ means – not to mention the time and expense. InVideo has all of the features of a basic video editor, but with the added features of collaboration…
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Social Media & Influencer Marketing
WordPress Plugin: How to Add a Lightweight, Custom Pinterest Pinit Button on Image Hover
If you run a WordPress site and want to make your content more shareable on Pinterest, one of the simplest yet most effective enhancements is adding a Pin It button that appears when users hover over images. While Pinterest offers an official widget script to handle this functionality, many site owners prefer a lighter, more controlled approach that doesn’t rely…
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Artificial Intelligence
Recollective: Uncover Actionable, Qualitative Insights Through AI-Powered Communities
Understanding customer behavior has never been more critical or more difficult. Traditional market research methods can be slow, expensive, and disconnected from the real-time feedback loop brands and agencies now require. Researchers and marketers need more innovative ways to gather meaningful insights from their audience without compromising speed, scale, or depth. Recollective Recollective is a Guided Discovery Platform that transforms…