This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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BoomPop: A Platform for Corporate Destination Event Planning
Bringing teams together is crucial for fostering connection, alignment, and growth, but planning and executing in-person events can be daunting. Creating those special moments that facilitate meaningful connections is paramount for remote teams, valued customers, or an entire company. The logistical challenges of planning, coupled with the need to tailor experiences that genuinely resonate with team members, can detract from…
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How Businesses are Getting Customers with Pokémon Go
When Pokémon Go took the world by storm last year, it didn’t just get players off the couch—it got them walking through the doors of local businesses. The mobile augmented reality (AR) game, which uses real-world locations as in-game landmarks, has created unexpected opportunities for retailers, restaurants, and other brick-and-mortar shops to capture new customers. A recent survey of 500…
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Pepperdata Capacity Optimizer: Cut Apache Spark Cluster Cloud Costs by Up to 47%
Maximizing the efficiency of cloud infrastructure is a constant challenge for businesses. From scaling application workloads to ensuring optimal resource allocation, managing cloud environments can quickly become complex and expensive. Companies often face bloated instance hours, inefficient resource utilization, and a need for constant manual tuning to keep everything running smoothly. Pepperdata Capacity Optimizer Pepperdata Capacity Optimizer is a real-time…
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SERP: A Visual Look at Google’s Search Engine Results Page Boxes, Cards, Snippets, and Panels in 2024
The evolution of the Search Engine Results Page (SERP) over the years reflects Google’s commitment to improving user experience and delivering relevant information more efficiently. Initially, SERPs were simple, consisting mostly of plain text links and minimal additional features. Over time, as the internet grew and user behavior changed, Google began to introduce new features like Knowledge Graphs, Rich Snippets,…
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How to Optimize a Knowledge-Base Article
Knowledge base articles are among the most valuable tools for empowering customers, reducing support requests, and enhancing product satisfaction. Yet writing an effective article isn’t as simple as documenting a process. To be truly effective, your articles must be structured in a way that’s easy to find, easy to follow, and easy to expand on. Table of ContentsChoose a Title…
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Top 8 Loyalty Program Ideas You Need to Try in 2024
Is investing in customer loyalty still a good idea? Sure, if you know which strings to pull. Find out which strategies work in 2024 – get inspired with our list of the most creative and innovative loyalty program ideas. What is Customer Loyalty? Customer loyalty refers to the ongoing, positive relationship between a customer and a brand, characterized by repeated…
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What is a Citation? Understanding the Role of Citation Building in Local SEO
A citation is the digital mention of a unique characteristic of your business online. It may include a distinctive brand name or product line, a physical address, or a phone number. It's not a link.
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Artixty: Maximize Your Efficiency with Beautiful Royalty-Free Business Templates from $19!
Businesses, agencies, and graphic designers constantly seek ways to boost efficiency and reduce costs. One solution that has emerged is the utilization of royalty-free graphic templates. I’m working with an incredible graphic designer who has worked with me for over a decade… and we save a lot of back-and-forth, time, and ultimately, money by finding a graphic template for him…
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Three Ways AI Can Help Businesses Deliver Non-Linear Customer Service
Traditionally, most customer journeys have been linear. Customers contact support and go through a step-by-step process with little room for personalized responses. This conventional approach failed to account for individual customer needs, and in an era where customer expectations are far more dynamic, these linear models don’t deliver results. A non-linear approach to customer service places artificial intelligence (AI) at…
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Navigating the Chaos: 12 Lessons Applied from Extreme Ownership to Marketing
Marketing today is more challenging than ever. With leaner teams, tighter budgets, and an ever-expanding ecosystem of channels, platforms, and technologies, executing consistently successful campaigns can feel like navigating a battlefield. The noise is louder, the pace is faster, and the expectations are higher. Yet despite the complexity, effective marketing execution doesn’t require brute force—it requires disciplined leadership. The most…
