This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Customer Data Platforms
Unlocking the Power of ERP Integration in Your MarTech Stack
Organizations constantly seek ways to streamline processes, improve efficiency, and gain a competitive edge. One of the most effective ways to achieve these goals is by integrating Enterprise Resource Planning (ERP) software into your Marketing Technology (MarTech) stack. Enterprise Resource Planning software is a comprehensive business management solution that combines various functions, such as finance, accounting, supply chain, manufacturing, human…
- Email Marketing & Automation
Exclaimer: Transforming Email Signatures Into A Marketing Powerhouse
Exclaimer has revolutionized how businesses approach their marketing personalization efforts through the use of their email signatures. By harnessing the power of Exclaimer, businesses unlock a potent, yet underused marketing channel that marries the twin objectives of brand consistency and personalized customer engagement. Research shows that companies excelling at personalization generate 40 percent more revenue from those activities than average players. Let’s…
- E-commerce and Retail
Maximizing Mobile Marketing With Google Wallet and Apple Wallet
Google Wallet and Apple Wallet have emerged as significant platforms for marketers. These mobile wallets offer an array of features that enhance user experience (UX) and open up new avenues for marketing and customer engagement. This article delves into the functionalities of both wallets, highlighting their benefits and the unique opportunities they present for marketing strategies. Google Wallet Google Wallet,…
- Advertising Technology
Jumpfly: Unlock the Power of Integrated Digital Advertising Services with Monitoring and Reporting
Businesses face the challenge of effectively reaching their target audience across multiple platforms. Managing multiple agencies for different aspects of your digital marketing strategy can lead to a fragmented approach, reducing the overall impact of your efforts. Partnering with a multi-disciplinary digital marketing service provider is crucial to achieve optimal results. This article may appear unique on Martech Zone because…
- Social Media & Influencer Marketing
Wishpond: Boost Engagement with These Smart Sweepstakes and Social Media Contest Tools
Creating momentum with your marketing can be a challenge—especially when your audience is distracted, your ads are expensive, and your email list has stalled. What if one campaign could spark excitement, attract new followers, and turn them into leads automatically? Sweepstakes are one of the most efficient and affordable ways to grow your audience, and when built correctly, they’re also…
- Paid and Organic Search Marketing
Semrush: Understanding and Applying Keyword Rankings for Competitive Insight
For marketers depending on organic search (SEO), rankings can be elusive. Two people searching the same keyword might see completely different results due to factors like location, device type, and browsing history. This personalization makes it difficult for businesses to consistently measure their accurate search visibility. Semrush Rank Semrush Rank solves this problem with a proprietary score that estimates the…
- Social Media & Influencer Marketing
Viva Engage: Enhancing Internal Communication and Collaboration for Microsoft 365 Users
In today’s fast-paced, hybrid work environment, companies need a reliable way to ensure employees stay connected, informed, and engaged. A unified communication and collaboration platform is essential for teams working across different locations and time zones. This is where Microsoft Viva Engage steps in—an enterprise social network (ESN) that transforms how employees interact, share insights, and stay connected within the…
- E-commerce and Retail
Pulse: Boost Conversions with Real-Time Social Proof
In a digital landscape filled with skeptical consumers and short attention spans, capturing a website visitor’s interest—and keeping it—can feel almost impossible. Without any form of social proof, visitors may not trust your brand or feel compelled to take action, whether signing up for a newsletter, booking a demo, or completing a purchase. Social proof aims to solve this challenge.…
- Content Marketing
WordPress: 10 User Experience Features That Add Flare to Your Site
I’m currently building out a new WordPress site for my company. In the twenty years I’ve been developing sites, the CMS has expanded with incredible themes, plugins, and features. While I have my favorite WordPress plugins that I incorporate, I do think it’s wise to view site development quite differently than we used to. One glaring metric central to today’s visitors continues to…
- Content Marketing
The Benefits of Video for Search, Social, Email, Support… and More!
We’ve recently expanded our team at our agency to include a seasoned videographer, Harrison Painter. It’s an area that we know we’re lacking. While we script and execute amazing animated videos and produce great podcasts, our video blogging (vlog) is nonexistent. Video isn’t easy. The lighting, video quality, and audio dynamics are challenging to do well. We don’t want to…
