This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
Productsup: Product Content Syndication and Feed Management
In a series of Martech Interviews the last month, we had a sponsor – Productsup, a data feed management platform. E-commerce platforms are very complex nowadays, with an emphasis on speed, user experience, security, and stability. That doesn’t always provide a lot of room for customization. For many e-commerce companies, many of the sales happen off-site. Amazon and Walmart, for…
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Content Marketing
3 Steps to Starting a Business Video Marketing Campaign
Video marketing is in full force and marketers who leverage the platform will reap the rewards. From ranking on YouTube and Google to finding your targeted prospects through Facebook video ads, video content rises to the top of the newsfeed faster than a marshmallow in cocoa. So how do you leverage this popular but complicated medium? What’s the first step…
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E-commerce and Retail
How Businesses are Getting Customers with Pokémon Go
Pokémon Go is already the most popular mobile game in history with more daily users than Twitter and on more Android phones than Tinder. There has already been a lot of chatter about Pokémon Go in the business world and how the game has become a remarkable boom for business owners. The one thing that’s been missing from the conversation is…
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Content Marketing
What Are The Best Ways To Maximize Your Social Media Video’s Return On Investment?
Over the past several years, video marketing has revolutionized marketing campaigns across industries. From professional explainer videos to upbeat Instagram Reels, videos have changed the game as a dynamic medium. This is especially important as feeds grow more and more crowded. Additionally, videos make it easier to capture an audience’s attention, as reading through long texts or swiping through countless images can…
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Social Media & Influencer Marketing
5 Social Networking Steps for Sales Professionals
Met with a client today who understood the basics of Twitter, Facebook, LinkedIn, etc., and I wanted to provide them some feedback on beginning to utilize social media effectively. The client was a sales professional and wanted to begin taking advantage of the medium but wasn’t quite sure how he could balance his job requirements while ramping up a social…
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Content Marketing
The Composable Roadmap is An Action Plan for Agility
The ability to swiftly adapt and innovate is not just an advantage—it’s a necessity for survival and growth. We explore this in our latest book, The Composable Roadmap: An Action Plan for Agility in a Modern Digital Marketplace, now available. The concept of composability in business architecture advocates dismantling monolithic, rigid systems in favor of flexible, modular components. Why is…
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Social Media & Influencer Marketing
Should Every Company Really Invest in a Social Media Strategy?
Social media has become an integral part of our lives. For businesses, it presents a unique opportunity to connect with their target audience, build brand awareness, and drive sales. However, with the ever-changing social media landscape and the increasing costs associated with it, it’s essential to evaluate whether investing in social media marketing is the right move for your company.…
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Email Marketing & Automation
Sendspark: Best Practices And Fallback Methodologies for Video In HTML Emails
Getting the attention of your subscribers is becoming more and more difficult, necessitating strategies like interactive elements to entice a subscriber to engage with each email. One strategy that’s been growing in popularity is the use of videos in email. Video Support In HTML Email It’s important to note that when we say video in email, what we are really…
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Mobile Marketing, Messaging, and Apps
iPhone vs. Android Users: Why It Matters and How To Target Each (Updated for 2024)
For businesses and marketers looking to reach mobile consumers, it’s crucial to understand the key differences between iPhone and Android users. While both groups rely heavily on smartphones, notable variations in their demographics, behaviors, and motivations can impact how best to engage them. Let’s take a deep dive into the data to uncover actionable insights. iPhone vs. Android: Market Share…
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Analytics & Testing
Mailtrack: Track Your Gmail Opens using this Chrome Plugin
Have you ever wondered whether or not someone opened the email you sent using Gmail? You can use Mailtrack to do just that. Mailtrack is a Chrome plugin that adds a tracking pixel to your outgoing message. When your recipient opens your email, the image is requested and Mailtrack registers the open, indicating that it’s been seen with a checkmark…
