This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- E-commerce and Retail
Direct-To-Consumer (DTC/D2C) Is A Precarious Bet Unless You Get It Right
At the beginning of the pandemic, Direct-To-Consumer (DTC) was on everyone’s lips. From yet-another-generic-approach to try in ecommerce, it turned into an important business model disrupting the industry. No middlemen, a promise for a seemingly infinite pool of customers, low overhead did their job in convincing retailers that DTC is their go-to strategy in the face of the global lockdown.…
- Artificial Intelligence
Botsheets: Train A Chatbot And Capture Leads With Google Sheets With This No-Code GPT Solution
Businesses face the challenge of engaging with customers in a personalized and efficient manner… and an accurate chatbot can provide immense engagement value. As customer expectations continue to rise, companies must find innovative ways to capture leads, provide valuable insights, and deliver exceptional experiences. Fortunately, there is a solution that empowers businesses to achieve these goals without requiring extensive technical…
- Social Media & Influencer Marketing
Building Growth and Resilience: Creators Must Diversify for Sustained Success
Risk is real for creators in today’s social commerce landscape. Relying solely on one platform or income stream can result in tough challenges due to ever-changing algorithms and fluctuating market trends. As a result, diversification has become not just a strategy but a necessity for creators aiming to enhance their visibility and financial stability. This article delves into four crucial…
- Analytics & Testing
The Myth of Attribution
One of the slides that I discuss in virtually every conversation I have with businesses is one that I call the myth of attribution. In any system of measurement, we prefer boolean and discrete rules of behavior. If this, then that. It’s a problem, though, because that’s not how purchase decisions are made. It doesn’t matter if you’re a consumer…
- Advertising Technology
Channable: Feed Your Products To Price Comparison Websites, Affiliates, Marketplaces, and Ad Networks
Reaching audiences where they are is one of the greatest opportunities of any digital marketing strategy. Whether you’re selling a product or service, publishing an article, syndicating a podcast, or sharing a video – placement of those objects where there’s an engaged, the relevant audience is critical to your business’ success. It’s why virtually every platform has both a user…
- Marketing Tools
Google Sheets: Collaborative Sales and Marketing Spreadsheets With Integrated Real-Time Data
We’re still using spreadsheets! This is something I often hear from companies who are embarrassed by their company’s lack of technological sophistication. If sales and marketing truly leveraged the full power of Google Sheets, though, they’d likely be quite proud of their sophistication. Google Sheets is a highly versatile tool for sales and marketing departments, offering various ways to enhance…
- Marketing Infographics
What are the Most Effective Influencer Marketing Strategies?
Brian Wallace shared the History, Evolution, and the Future of Influencer Marketing that did a fantastic job of defining the influencer and how brands were interacting with them. I’ve been very outspoken about how brands work with influencers and vice versa and I believe this infographic from MDG Advertising does an exceptional job in detailing what a successful influencer marketing…
- E-commerce and Retail
The Digital Wallet and the Future of Payments
In 2011, the number of global mobile payment transactions is going to reach $241 billion but by 2015, that’s expected to exceed $1 trillion! No doubt that’s why every credit card company and online payment gateway is hard at work investing hundreds of millions of dollars into Near Field Communications technology and payment methodologies. With the proliferation of broadband networks…
- Content Marketing
7 Content Marketing Strategies That Inspire Trust and Shares
Some content tends to perform better than others, winning more shares and more conversions. Some content gets visited and shared over and over, bringing more and new people to your brand. In general, these are the pieces that convince people that your brand has worthwhile things to say and messages that they would like to share. How can you cultivate an…
- Email Marketing & Automation
Mastering Email Response Management: A Comprehensive Guide for ERM
Email has become an integral part of modern business communication, and managing email responses effectively can significantly impact customer satisfaction, productivity, and overall organizational efficiency. Email response management refers to handling incoming emails in a timely, consistent, and organized manner. It encompasses various aspects, including setting response time expectations, prioritizing emails, delegating tasks, and tracking and analyzing email metrics. The…
