This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Dropgenius: Launch Profitable Dropshipping Stores on Shopify in Seconds with AI
E-commerce enthusiasts face numerous challenges when launching and scaling their online stores. From identifying trending products to creating compelling store designs and descriptions, the path to success can be daunting. Many aspiring dropshippers struggle to stand out in a crowded market and effectively reach their target audience. Dropgenius Dropgenius is an AI-powered platform that empowers entrepreneurs to launch profitable dropshipping…
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PowerPoint Keyboard Shortcuts
It doesn’t take much to get me excited. I was in a PowerPoint training class the other day. The class was okay… I got a couple of tips and a nice list of keyboard shortcuts. The best keyboard shortcut isn’t even specific to PowerPoint. Have you ever wanted to crop a portion of your screen and put it in your…
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Micro-Moments and Customer Journeys
The online marketing industry continues to progress in providing technology that enables marketers to predict and deliver roadmaps to help consumers and businesses convert. We’ve made some assumptions up to this point, though. The general theme of personas and sales funnels is much more porous and flexible than we ever imagined. Cisco has provided research that shows that the average…
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All the Details You Need to Rank with Local SEO Marketing
We’ve really been having some fun with a local home service company here in Indianapolis and working on their inbound marketing efforts. Most of our experience to date has been working with enterprise clients who also hoped to rank regionally and we unlocked some great strategies for them. This specific client isn’t in any other city, though, and has a…
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Create, Share and Impact Your Business KPIs
One of the issues that I’ve always had with analytics is that vendors think packing more and more measurements is the way to enhance their platforms. While it’s great to have thousands of variables to report on, understanding which variables actually have an impact on your business is much more difficult. And even understanding which variables do begs the question…
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How Does Event Marketing Increase Lead Generation and Revenue?
Many companies spend upwards of 45% of their sales and marketing budget on event marketing and that number is increasing, not decreasing despite the popularity of digital marketing. There’s absolutely no doubt in my mind of the power of attending, holding, speaking at, displaying at, and sponsoring events. The vast majority of our clients’ most valuable leads continue to come through…
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3 Ways Sales Conversations Have Changed Over The Years
Traditional sales conversations are changing forever. Salespeople can no longer rely on customary talking points and discovery models to navigate the sales cycle. This leaves many salespeople with little alternative but to regroup and understand the new reality of what makes a successful sales conversation. But, before we go there, how did we get here? Let’s examine 3 ways that…
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Public Relations Disasters That Should Have Been Avoided: Lessons from Recent High-Profile Failures
Public relations (PR) failures often stem from missteps by PR professionals or firms, such as poor planning, cultural insensitivity, inadequate crisis management, or tone-deaf communication. These errors can exacerbate public reactions, damage reputations, and result in financial or legal consequences. Table of ContentsCommon Types of PR FailuresPublic Relations Failure ExamplesNike’s Marathon Campaign Backlash (2025)Ulta Beauty’s Insensitive Email Newsletter (2022)Fearey Agency’s…
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How Is Your Return Policy Turning Away Customers?
With the holiday shopping season, retailers are facing the annual influx of post-holiday returns – an inevitable but often frustrating business operation for many brands. Without an optimized returns process, a poor user experience can compromise relationships with consumers, along with affecting bottom-line revenue. By altering your e-commerce platform to properly accommodate returns, you can gain access to a wealth…
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Navigating Social Media Strategy for Multilocation Businesses: Is Hyperlocal Social The Right Solution?
Multilocation businesses face unique challenges in structuring their social media presence. With multiple physical locations, these companies must balance brand consistency, local relevance, and resource management. This article explores various approaches to social media strategy for multilocation businesses: Single Brand Account with Location-Specific Content Regional Accounts by DMA or Geographic Area Individual Accounts for Every Location The attainability of managing…
